27
Jul
Orika, a modern artisan spice brand based at Paras Spices, has announced a strategic partnership with Malaika Arora as its brand ambassador for the next two years. The collaboration aims to highlight Orica's dedication to providing flavor, source and grade spices while staying true to the core principles of sustainability and encouraging the joy of gourmet cooking at home. The initial month-long brand campaign featured a short audio-visual clip depicting a scene where Malaika's friends are planning to go out for lunch, where she plans to surprise them with a gourmet meal prepared by her within an hour. Orika's use…
