28
Aug
In January, ET reported that Reliance Retail was planning to launch a value apparel format to directly compete with Tata's Zudio, Landmark Group-owned Max, and Shoppers Stop's new mass-value brand InTune. All products on Yousta are priced below Rs 999, with most priced below Rs 499. Akhilesh Prasad, President and CEO, of Fashion & Lifestyle, Reliance Retail said, “The team will continue to work with India's younger generation to understand their evolving fashion needs." Experts say India's consumption structure has been skewed in the past to a narrow base of affluent consumers who account for a large share of the…
