04
Oct
Traders' body CAIT has filed a complaint with the consumer affairs ministry against a Flipkart ad featuring Bollywood star Amitabh Bachchan in the upcoming Big Billion Days sale, calling the ad "misleading". The traders' body, in a strongly-worded letter, said Bachchan's ad "impacts livelihoods" and "hurts local businesses" and will approach the Information and Broadcasting Ministry if the ad is not withdrawn. CAIT demanded that Flipkart be penalized under the relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and Amitabh Bachchan be fined ₹ 10 lakh. An email sent to Flipkart did not elicit any response.…