Business - The Purbottar

23 Sep

‘Study Now, Pay Later’ model of Masai School

editor0 CommentsBusinessMASAI

Masai School began its operations in June 2019, in Bangalore. It also has a branch in Patna and plans to graduate more than 1000 students in the coming months. Masai School offers 6-8 month long intensive coding programs. Presently, they have courses in Android Development, Full-Stack Development and Backend Development and are planning to launch Frontend Development, Data Science, User Experience design (UX), Frontend & UI Development, Product Management and more programs over the next few months. In India, social status and financial barriers are common hurdles to access quality education. In an attempt to break this, Masai School integrated…

23 Sep

Amway earmarks Rs 30-crore for strengthening supply chain

editor0 CommentsBusinessamway

To support the surge in online orders, Amway India is focusing on bolstering it's home delivery (HD) and logistics network. As a part of Amway’s 10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. Amway India has witnessed a significant shift to online sales, from 33.6% in February 2020 to over 70% today. Amway expects the trend to continue and foresees the online orders to reach over 5-6 lakhs per month by the end…

23 Sep

Dream11 IPL 2020: Colgate is official Smile Partner

editor0 CommentsBusiness, HealthCOLGET, IPL2020

In its continuous endeavour to Keep India Smiling, Colgate-Palmolive (India) Limited has collaborated as the official Smile Partner with 6 teams at the upcoming Dream11 Indian Premier League 2020. The teams include Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad. This season of Dream11 IPL 2020, being held against all odds is a remarkable show of the country’s positivity and optimism and is in line with Colgate’s ideology of ‘Smile karo aur shuru ho jao’ (Get started with a smile). Vice-President (Marketing) of Colgate-Palmolive (India) Limited, Mr Arvind Chintamani said, “While the pandemic…

23 Sep

Harpic’s new campaigns highlight disinfection

editor0 CommentsBusinessHARPIC

Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill>99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted. For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. With its new brand campaign ‘Saaf Nahi Swachh’, Harpic is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their…

22 Sep

GIGAnet – the new-age network from Vi

editor0 CommentsBusinessGIGAnet, vi

India’s strongest 4G network GIGAnet has been launched by Vi, the new brand born through the integration of two of India’s most loved telecom brands - Vodafone and Idea. Vodafone Idea Limited has set up a world-class network with largest spectrum portfolio, huge capacity, and built on many principles of 5G architecture that help in delivering a superior network experience. GIGAnet from Vi is being introduced to mobile phone users in India through a high decibel creative campaign on TV and Digital. The campaign portrays GIGAnet as the network that is in tune with the needs of the customers in…

22 Sep

‘Leaders Award’ goes to HCCB factory

editor0 CommentsBusinessHCCB FACTORY

One of India’s top 5 FMCG companies, Hindustan Coca-Cola Beverages (HCCB) has been conferred with the ‘Leaders Award’ by Frost & Sullivan and TERI for its sustainability practices for 2020. Presented for the Medium Business category under FMCG Sector of Sustainability 4.0 Awards, the recognition acknowledges HCCB’s efforts to adopt green manufacturing practices in a consistent and structured fashion. HCCB’s factory in Jalpaiguri secured the maximum out of the total score of 1200 covering more than 125 touch-points in its category to win the award. The assessment was based on four major parameters; Purpose, Partnership, Planet and People and 13…

22 Sep

ICICI Pru Life partners with NSDL Payments Bank

editor0 CommentsBusinessicici pru life, NSDL, payments bank

ICICI Prudential Life Insurance has entered into a corporate agency agreement with NSDL Payments Bank. Under the agreement, ICICI Prudential Life will provide its customer-centric protection and savings products to customers of NSDL Payments Bank. These insurance products will enable NSDL Payments Bank customers to provide financial security to their families and help them achieve their financial goals. This is also an effort by ICICI Prudential Life Insurance to cover the uninsured population of the country by offering its innovative and easy to understand life insurance POS products on NSDL Payment Bank's exhaustive point of sale (POS) network. POS life…

22 Sep

‘Watch Me Now’ – Avon’s new campaign

editor0 CommentsBusiness, Healthavon

Beauty company Avon has launched a new brand campaign, ‘Watch Me Now’ calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today – an innovative, bold and inclusive beauty brand. Launched to coincide with Avon’s 135th birthday, ‘Watch Me Now’ is a testimony to Avon’s heritage as a purpose-driven company – using the power of beauty to create opportunities for people to earn on their own terms. It celebrates the success of the Avon brand, its people,…

21 Sep

Sony’s digital voice recorder – ICD-PX470

editor0 CommentsBusinessSONY

Sony India launched a new addition to its voice recorder range with ICD-PX470. ICD-PX470 digital voice recorder will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and on Amazon and Flipkart e-commerce portals from 14 September onwards at Best Buy price of Rs 4,990. The PX470 offers high quality and reliable recording with superior voice clarity. Equipped with 4GB internal memory, it gives a maximum recording time of 59 hours 35m when recording in stereo at MP3 128kbps. Users can expand their memory capacity with a micro SD card for up to…

21 Sep

ZEE5 Premium membership for Vi customers

editor0 CommentsBusiness, Entertainmentvi, ZEE5PREMIUM

Vi, the newest telecom brand rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost. The offer is applicable on select data plans starting from Rs 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages. The annual ZEE5 membership is available with Vi data plans with recharge value of Rs 355, Rs 405, Rs 595, Rs 795 and Rs 2595. Avneesh Khosla, Marketing Director, Vodafone Idea Limited said, “With the new Rs 405 ZEE5 Recharge pack, Vi is to…