Business - The Purbottar

26 Feb

Bhaiya Ji ka punch: Self-defence digital series

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When there is no school, nowhere to go and no time to play for the young ones, the parents have to wonder what to do to keep the young minds active and fresh. Aiming to help out, something exciting is coming their way. In collaboration with Britannia Tiger Krunch, the popular Dabangg Tiger, Sonu Sood is going to bring to youngsters the perfect dose to keep their energies up with an exciting self-defence digital series. To keep up the spirits of the little ones as they continue to stay at home, the Bollywood actor and humanitarian, the Bhaiya Ji will…

25 Feb

‘Made in Korea, watched by world’: Netflix plans $500 million South Korea budget

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Streaming giant Netflix has announced plans to spend nearly USD 500 million in South Korea in 2021, thus adding more variety and diversity to their growing slate across the globe. South Korean shows, movies and K-pop have garnered global popularity in recent years, building audience base in countries such as the US and India, which have a robust entertainment industry of their own. In the last five years — from 2015 to 2020 — Netflix invested $700 million to expand its slate of Korean content and established two purpose-built production facilities in the country. Besides acquiring rights to existing Korean…

24 Feb

Pepsico’s new campaign: ‘Energy Bole Toh Sting’

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Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste…

24 Feb

ICICI Pru GIFT provides guaranteed income

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A new goal-based savings product 'ICICI Pru Guaranteed Income for Tomorrow' (GIFT) has been launched by ICICI Prudential Life Insurance. It provides a guaranteed income to policyholders to help them achieve their long-term financial goals. The three variants of this goal-based savings product are Income, Early income and Single pay lump sum. This non-participating savings product can enable customers to eliminate the uncertainty of future income streams to a large extent. The life cover provides financial security to the family, which is essential for a robust financial plan. Another unique aspect of 'ICICI Pru Guaranteed Income for Tomorrow' is the…

24 Feb

Vi users can enjoy all night on Vi Unlimited

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For the prepaid customers, Vi has launched Unlimited high speed Night-time Data - without any restrictions, at no extra cost, from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above. Bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India in Oct to Dec ’20. Now, Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users…

24 Feb

SUTIB is a ‘gold-standard’ treatment for kidney cancer

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To treat kidney cancer in India, Glenmark Pharmaceuticals launched SUTIB (the generic version of Sunitinib oral capsules). Sunitinib is also approved by the US Food and Drug Administration (US FDA). Sunitinib is an oral multi-kinase inhibitor (MKI), works by blocking several enzymes that promote cell growth. It is useful for the treatment of certain patients with gastrointestinal stromal tumours and advanced renal cell carcinoma. It is also approved for patients with a certain type of Pancreatic Neuroendocrine Tumours. For over a decade, Sunitinib has been well recognized as one of the ‘gold-standard’ of care in cases of fast-spreading (metastatic) renal…

22 Feb

Two variants of Nokia 5.4 available in India

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Nokia 5.4 has been launched by HMD Global in India. It is available on Flipkart.in and Nokia.com/phones in Polar Night and Dusk colour options, in RAM/ROM variants of 4GB/64GB and 6GB/64GB, at the best buy price of Rs 13,999 and Rs 15,499 respectively. The Nokia 5.4 customers on Jio would be entitled to benefits worth Rs 4,000. The benefits include instant cashback of Rs 2,000 on the prepaid recharge of the Rs 349 plan and Rs 2,000 worth of vouchers from partners. Equipped with 48MP quad camera, 16MP front camera, and OZO spatial audio, the Nokia 5.4 features a unique…

22 Feb

KFC’s 4 new variants start at Rs 69

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Starting at just Rs 69, KFC India launched an all-new range of Value Burgers. The range comes with a variety of veg and chicken burgers to choose from - Classic Chicken, Classic Veg, Spicy Chicken and Spicy Veg. One can go for burgers to the nearest KFC restaurant or visit the KFC website (https://online.kfc.co.in/) or App (available on the App Store & Playstore). The Classic variants are laden with a crispy fillet of KFC’s signature chickenor veg patty, layered with fresh lettuce & tangy dynamite or creamy mayo. And there’s a reason to say ‘variety is the spice of life’.…

20 Feb

SeekMed organizes virtual roundtable in Guwahati

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SeekMed, a global tele-health platform that allows patients worldwide to seek professional and ethical medical advice from India's eminent award-winning doctors, organized a virtual roundtable in Guwahati to discuss on rising and disturbing health disorders in the North-East region. The roundtable also discussed how COVID changed the healthcare world from being traditional to digital mode of consultations, which pushes the need for more reliable and authentic tele-health players like SeekMed. Among the speakers there were country’s top Cardio and Onco experts - Padma Bhushan Awardee, Dr T.S. Kler, Chairman - Fortis Heart and Vascular Institute and Medical Advisor for SeekMed…

20 Feb

Foundation stone laid for Dhubri-Phulbhari Bridge

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In presence of Prime Minister Shri Narendra Modi and Chief Minister of Assam Shri Sarbananda Sonowal, the foundation stone laying ceremony of the Dhubri-Phulbhari Bridge was held. The 19KM long bridge will connect Assam and Meghalaya over the Brahmaputra River, making it the longest of all river bridges in India. The Dhubri-Phulbhari Bridge is provided with financial support by Japan, amounting to JPY 25,483 million (Rs 1,573-crore). After completion, traveling time between Dhubri and Phulbhari will become shorter. Since 2008, Japan, through its funding agency known as JICA, has extended 231 billion Japanese Yen (Rs 16,174-crore) as concessional ODA loans…