Business - The Purbottar

22 Dec

Instagram Lite begins to test in India

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Instagram has released a slew of new features in the past few months, that have either debuted in India or India has been one of the first countries to test it. Now, Instagram is extending the test of Instagram Lite to people in India. At the first ‘Facebook Fuel For India’ virtual event, the company announced the test of a new version of Instagram Lite in India. The app is meant to provide access and a high-quality Instagram experience to people in India, irrespective of the device, platform and network they are on. The app is less than 2MB in…

22 Dec

#Decision2Protect – HDFC Life’s term plan campaign

editor0 CommentsBusinessHDFC LIFE

One of India's leading life insurers, HDFC Life has launched the #Decision2Protect campaign. A part of the ongoing protection campaign, #Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign. HDFC Life’s new #Decision2Protect campaign explores real-life examples of people who ensured that their loved ones are able to tide over…

20 Dec

Celebration of Christmas with Almonds

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Families across the country started preparing for the Christmas festival. Bollywood actress Soha Ali Khan said, “Christmas is a great time to spend some quality time with the family. In my family, we host a holiday movie marathon on Christmas day as a yearly tradition. I prepare a variety of bowls of spiced or flavoured almonds in advance to snack on. Almonds make for a delicious and healthy movie time snack.” Sheela Krishnaswamy, Nutrition and Wellness Consultant said, “This year, there has been a noticeable trend of opting for thoughtful gifts like Almonds which will add to the receiver’s well-being…

18 Dec

Signature Whisky comes with a new pack

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Signature Whisky launched a brand-new limited-edition pack. Launching this limited-edition pack for the very first time in over 4 years, the Signature pack will showcase two inspiring stories. The carefully crafted packaging is designed to unravel stories of the winning individuals through the special QR present on the pack. With each step, one is introduced to the next part of the story, making the unpacking of the case an experience in itself. The all-new pack is a first of its kind that is designed to bring alive unique stories with the help of an immersive AR (Augmented Reality) experience. Two…

17 Dec

The Body Shop’s gifts for Christmas

editor0 CommentsBusinessChristmas gifts, giftidea, The Body Soap

The Body Shop has new, unexpected gifts for everyone to make the Christmas magic real for every beautiful body. One can choose from The Body Shop’s fascinating and beautifully crafted gift hampers comprising of ingredient that has travelled the world to bring some Christmas cheer. The Body Shop’s this year’s line-up of Special Edition festive fragrances: New Winter Jasmine, Festive Berry and Warm Vanilla – 100% vegan and ready to make one merry instantly. This collection of The Body Shop has gifts for everyone to make their Christmas truly unique with beautifully designed, responsibly sourced and sustainable packed variety of…

17 Dec

Study on Smartphones and impact on relationships

editor0 CommentsBusinessvivostudy

The findings of the second edition of the study titled ‘Smartphones and their impact on human relationships 2020’ have been announced by Vivo, the innovative global smartphone brand. The study showcases the impact of mobile devices on consumers in this year of social distancing. The study evaluates and throws light on the various dimensions of increasing smartphone usage – the extent of usage, the impact of lockdown on usage patterns, impact on personal health and social relationships. The study revealed that 66% of Indians believe that their smartphone improves their quality of life. Still, a shocking 70% of Indians feel…

17 Dec

Tide India’s Tide Plus Double Power

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As an upgrade to its existing portfolio of Tide Plus Extra Power, Tide has launched Tide Plus Double Power. Tide is the biggest laundry brand globally and one of the leading fabric care brands in India from P&G. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana. The latest version of India's popular detergent brand comes with an enhanced stain removal power, whitening benefit and longer lasting fragrance.…

17 Dec

ADRA India partners with Reckitt Benckiser

editor0 CommentsBusinessADRA, Life skills program

Adventist Development and Relief Agency (ADRA) India, an India-registered Society and affiliate of the global humanitarian nonprofit, ADRA, headquartered in Maryland, United States, launched a unique life skills program for kids, ‘The Birds and Bees Talk’ (BBT) with support from the global conglomerate, Reckitt Benckiser. The curriculum was launched for children between the ages of 10-19 years. ADRA India delivers relief and development assistance to individuals and communities across the nation - regardless of their ethnicity, political affiliation, gender, or religious association. This comprehensive growth-focused life skills curriculum will provide accurate, fact-based, and age-appropriate information that will help adolescents make…

16 Dec

10-millionth power tool by Bosch rolls out

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A leading supplier of power tools for the construction, woodworking, and metalworking industry, Bosch Power Tools India announced the rollout of the 10-millionth power tool from its plant located in Oragadam, Chennai, Tamil Nadu, thereby demonstrating its engineering and manufacturing prowess. The plant manufactures Bosch’s featured product range such as angle grinders, Impact drills, air blowers, rotary hammers, and rotary drills. One of the products manufactured here is exported across the Globe. The facility came up in Chennai in mid-2015 and currently manufactures over 60 power tools, which includes eight types of power tools for artisans and tradesmen. The power…

16 Dec

Special offer from Vi and Bajaj Finance

editor0 CommentsBusinessBajaj Finance, vi

Vi, the newest telecom brand in India and Bajaj Finance Ltd, the lending and investment arm of Bajaj Finserv Group have entered into a strategic partnership to facilitate easy access to smartphones at affordable EMIs, along with 6 months and 1-year pre-paid plans from Vi. The partnership unlocks ease of 4G access for Vi customers, by enabling them to get a smartphone of their choice and an annual or half-yearly Vi prepaid recharge plan at zero down payment and Easy EMIs. The EMI will be calculated basis the total billed amount including the price of the smartphone and the recharge.…