Business - The Purbottar

14 Sep

Hrithik Roshan ‘On Top Of The World’ with Arrow

editor0 CommentsBusiness, Entertainmentarrow, hrittik roshan

The American menswear brand from Arvind Fashions Limited, ARROW announced fashion icon and superstar, Hrithik Roshan, as a brand ambassador and kicked off its campaign ‘On Top of the World’ featuring the actor. This announcement comes ahead of the brand’s big-city expansion plans and launch of 25 new ‘New York’ style fashion stores. This ‘On top of the world’ campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. The ARROW Campaign is conceptualized by WYP Creatives and shot by ace director and photographer, Tejal Patni. Read More - vodafone-idea is now Vi The campaign ‘On Top…

14 Sep

Vodafone Idea Limited launches new brand ‘Vi’

editor0 CommentsBusinessvi

Two of India’s most popular brands Vodafone and Idea are now ‘Together For Tomorrow’ giving birth to a new brand called ‘Vi’ (read as ‘We’). Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future ready and is committed to dynamically serve and enable a digital society. With the launch of the new brand, Ravinder Takkar,…

11 Sep

OnePlus launches its Experience Store in Guwahati

editor0 CommentsAssam, Businessguwahati, oneplus

OnePlus, a global technology brand has opened its first OnePlus Experience Store in Assam. With the launch of the new OnePlus Experience Store in Guwahati, also it's first in the Northeast region, the brand aims to expand its retail footprint further in the region. The state-of-the-art OnePlus Experience Store is located at City Center Mall, Christianbasti and is spread over 1000 sq. ft. The store also features the special OnePlus coffee experience, making it a one-of-a-kind premium retail experience for customers in the city. Customers in Guwahati can now directly access a range of products by the brand, including its…

11 Sep

Micro ATM is a game-changer, says RapiPay

editor0 CommentsBusinessMicro ATM, RapiPay

RapiPay, India’s fastest-growing fintech company that uses a franchised retail network to provide Banking Business Correspondents (BCs) services to customers has recently launched Micro ATMs (mATMs) pan India. The company, which is the Fintech subsidiary of Capital India Finance Limited (CIFL), firmly believes that for ATM cash withdrawals, Micro ATMs are a game changer for Indian consumers, especially the marginalized population located in Tier 2, 3 towns and rural India. Mr. Yogendra Kashyap, MD & CEO, RapiPay said, “Our Micro ATMs have received a tremendous response from the market and we have been able to install over 25,000 devices within…

10 Sep

AI-powered voice chatbot LiGo on Google Assistant

editor0 CommentsBusinessGoogle Assistant, LiGo

Customer service chatbot 'LiGo' has been introduced by ICICI Prudential Life Insurance on 'Google Assistant'. This would enable the Company's policyholders to have their queries addressed by simple voice commands such as "Ok Google, I want to speak to ICICI Prudential Life LiGo" or "May I talk to ICICI Prudential Life LiGo". Customers can instantly access information on their policies by activating 'Google Assistant' on their Android smartphones and speaking out their policy number or registered phone number. It is as simple as asking Google for directions or traffic. Expanding its innovation quotient by leveraging digital technologies such as Artificial…

10 Sep

East of India’s PQ is higher than the national average

editor0 CommentsBusinessEASTERNINDIA, MAXLIFE

Max Life Insurance Company Limited (Max Life) unveiled the findings of the COVID-19 edition of its flagship survey ‘Max Life India Protection Quotient- Express’ (IPQ Express). The digitally savvy, urban respondents of East of India revealed a protection quotient of 46 during COVID-19 times, a point higher than the national average of 45. While South and North India recorded the highest life insurance ownership at 78%, East of India too demonstrated life insurance ownership of 77%, followed by the West region (ownership of 73%). The region’s life insurance knowledge index also stood at 67, higher in comparison to North (66)…

08 Sep

OPPO launches F17 series of smartphones

editor0 CommentsBusinessF17 Pro, OPPO

OPPO, a leading global premium smart device brand strengthened its F series portfolio in India with the launch of the F17 series through India’s first-ever online music launch event. Leading the trend with an ultra-premium design, OPPO F17 Pro and F17 boast of an ultra-slim body and 30W VOOC Flash Charge 4.0. OPPO also launched Enco W51- the first active noise cancellation (ANC) true wireless headphones under its Acoustics segment. OPPO F17 Pro packs 7.48mm an ultra-sleek body and weighs 164 grams making it the sleekest smartphone of 2020. OPPO F17 Pro sports a 6.43” Full HD+, Super AMOLED screen…

08 Sep

Piaggio launches special edition Vespa Racing Sixties

editor0 CommentsBusinessPiaggio

Piaggio India launched the classic and aesthetically appealing, special edition Vespa Racing Sixties in 125 and 150 CC. The iconic and timeless Vespa compliments the bold simplicity and exclusivity sported by the racing vehicles of the 1960s. The new Vespa special series have been based on the technologically advanced Vespa SXL 150 BS6 and SXL 125 BS6. The ‘Racing Sixties’ edition was unveiled at Auto Expo 2020 in Greater Noida at the beginning of the year. The classic and rich sporty appeal of the Racing Sixties is complemented with the colour theme of 1960s racing machines. The clean graphic lines…

07 Sep

OYO rolls out discounts for students

editor0 CommentsBusinesshelpforstudent, oyo

JEE-Main exams commenced on September 1. In the coming weeks, NEET 2020 and other state-level examinations are also scheduled to be held pan India. Extending its support, OYO, the world’s leading hospitality chain has rolled out discounts on its app and website for students appearing for these national entrance as well as state exams. OYO has also set up an email helpline students_stay@oyorooms.com. This initiative is a part of OYO’s ongoing efforts to serve the larger community dealing with various uncertainties and challenges due to COVID-19. As India moves forward with precautions amid the pandemic, nearly 24-lakh aspiring students are…

07 Sep

L&T’s divestment aims to unlock value for future growth

editor0 CommentsBusinessLarsen & Toubro

India’s leading engineering, technology, construction and financial services conglomerate, Larsen & Toubro (L&T) announced the closure of the divestment of its Electrical & Automation (L&T E&A) business to a global player in energy management and automation - Schneider Electric. Announced in May 2018, the significant and complex divestment deal has been completed after receiving the requisite regulatory approvals and fulfilment of necessary conditions. L&T’s E&A business with its wide range of low and medium voltage switchgear, electrical systems, industrial and building automation solutions, energy management systems, metering solutions and projects and services business are transferred to Schneider Electric. Schneider Electric…