Business - The Purbottar

24 Feb

Pepsico’s new campaign: ‘Energy Bole Toh Sting’

editor0 CommentsBusiness

Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste…

24 Feb

ICICI Pru GIFT provides guaranteed income

editor0 CommentsBusiness

A new goal-based savings product 'ICICI Pru Guaranteed Income for Tomorrow' (GIFT) has been launched by ICICI Prudential Life Insurance. It provides a guaranteed income to policyholders to help them achieve their long-term financial goals. The three variants of this goal-based savings product are Income, Early income and Single pay lump sum. This non-participating savings product can enable customers to eliminate the uncertainty of future income streams to a large extent. The life cover provides financial security to the family, which is essential for a robust financial plan. Another unique aspect of 'ICICI Pru Guaranteed Income for Tomorrow' is the…

24 Feb

Vi users can enjoy all night on Vi Unlimited

editor0 CommentsBusiness

For the prepaid customers, Vi has launched Unlimited high speed Night-time Data - without any restrictions, at no extra cost, from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above. Bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India in Oct to Dec ’20. Now, Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users…

24 Feb

SUTIB is a ‘gold-standard’ treatment for kidney cancer

editor0 CommentsBusiness

To treat kidney cancer in India, Glenmark Pharmaceuticals launched SUTIB (the generic version of Sunitinib oral capsules). Sunitinib is also approved by the US Food and Drug Administration (US FDA). Sunitinib is an oral multi-kinase inhibitor (MKI), works by blocking several enzymes that promote cell growth. It is useful for the treatment of certain patients with gastrointestinal stromal tumours and advanced renal cell carcinoma. It is also approved for patients with a certain type of Pancreatic Neuroendocrine Tumours. For over a decade, Sunitinib has been well recognized as one of the ‘gold-standard’ of care in cases of fast-spreading (metastatic) renal…

22 Feb

Two variants of Nokia 5.4 available in India

editor0 CommentsBusiness

Nokia 5.4 has been launched by HMD Global in India. It is available on Flipkart.in and Nokia.com/phones in Polar Night and Dusk colour options, in RAM/ROM variants of 4GB/64GB and 6GB/64GB, at the best buy price of Rs 13,999 and Rs 15,499 respectively. The Nokia 5.4 customers on Jio would be entitled to benefits worth Rs 4,000. The benefits include instant cashback of Rs 2,000 on the prepaid recharge of the Rs 349 plan and Rs 2,000 worth of vouchers from partners. Equipped with 48MP quad camera, 16MP front camera, and OZO spatial audio, the Nokia 5.4 features a unique…

22 Feb

KFC’s 4 new variants start at Rs 69

editor0 CommentsBusiness

Starting at just Rs 69, KFC India launched an all-new range of Value Burgers. The range comes with a variety of veg and chicken burgers to choose from - Classic Chicken, Classic Veg, Spicy Chicken and Spicy Veg. One can go for burgers to the nearest KFC restaurant or visit the KFC website (https://online.kfc.co.in/) or App (available on the App Store & Playstore). The Classic variants are laden with a crispy fillet of KFC’s signature chickenor veg patty, layered with fresh lettuce & tangy dynamite or creamy mayo. And there’s a reason to say ‘variety is the spice of life’.…

20 Feb

SeekMed organizes virtual roundtable in Guwahati

editor0 CommentsBusiness

SeekMed, a global tele-health platform that allows patients worldwide to seek professional and ethical medical advice from India's eminent award-winning doctors, organized a virtual roundtable in Guwahati to discuss on rising and disturbing health disorders in the North-East region. The roundtable also discussed how COVID changed the healthcare world from being traditional to digital mode of consultations, which pushes the need for more reliable and authentic tele-health players like SeekMed. Among the speakers there were country’s top Cardio and Onco experts - Padma Bhushan Awardee, Dr T.S. Kler, Chairman - Fortis Heart and Vascular Institute and Medical Advisor for SeekMed…

20 Feb

Foundation stone laid for Dhubri-Phulbhari Bridge

editor0 CommentsBusiness

In presence of Prime Minister Shri Narendra Modi and Chief Minister of Assam Shri Sarbananda Sonowal, the foundation stone laying ceremony of the Dhubri-Phulbhari Bridge was held. The 19KM long bridge will connect Assam and Meghalaya over the Brahmaputra River, making it the longest of all river bridges in India. The Dhubri-Phulbhari Bridge is provided with financial support by Japan, amounting to JPY 25,483 million (Rs 1,573-crore). After completion, traveling time between Dhubri and Phulbhari will become shorter. Since 2008, Japan, through its funding agency known as JICA, has extended 231 billion Japanese Yen (Rs 16,174-crore) as concessional ODA loans…

20 Feb

BharatPe launches operations in Guwahati

editor0 CommentsBusiness

India’s leading Fintech company for merchants, BharatPe rolled out its financial services in Guwahati. This is the first of the many cities that the company plans to venture into, in the North East, as part of the second phase of expansion across India. The company’s office in Guwahati will be at Zoo Narengi Road, Guwahati. The company has set a target to onboard over 50,000 merchants across categories including Grocery, Food and Restaurants, Colleges and Educational Institutions, Pharmacies and Amusement Parks. The company will also be launching merchant loans for its merchant partners in Guwahati in coming months. It has…

20 Feb

Kiko Milano’s Mood Boost Spring Collection

editor0 CommentsBusiness

Kiko Milano launched the all-new Mood Boost Spring Collection. It is a fresh lineup bringing bright vibes to one’s beauty kit for Spring 2021. This latest Kiko Milano collection extends pure seasonal overhaul with products designed to invigorate one’s senses. It guarantees to boost the user’s mood and wits to break the winter blues with colours, scents and sensorial texture and packaging. Kiko Milano’s refreshing new shades embrace scents, sit alongside pleasing textures and gently contrast tones to form a lineup that unveils the season’s new look. Skin and face products give a gorgeous glow, while eye and lip products…