Business - The Purbottar

23 Oct

Amazon India rolls out ‘Delivering Smiles’ initiative

editor0 CommentsBusinessAmazon, delivering smiles

Amazon India announced its aim to bridge the prevailing digital divide in the country, increase accessibility of digital devices for students from underprivileged communities. In line with this focus, and to strengthen the spirit of the festive cheer, the company launched ‘Delivering Smiles’ initiative, alongside the Amazon Great India Festival 2021. Amazon will directly provide 20,000 digital devices to underprivileged young people, in partnership with over 150 large and small non-profit organizations, impacting over 100,000 students. Additionally, customers are encouraged to either contribute in cash or give their old mobile phones that will be refurbished and distributed to provide digital…

22 Oct

Seagram’s Royal Stag campaign #InItToWinItMovement

editor0 CommentsBusinessInItToWinItMovement, Seagram’s Royal Stag

Seagram’s Royal Stag has announced the new high energy campaign, #InItToWinIt, for the ICC Men’s T20 World Cup. The campaign not only celebrates the game of cricket, but also supports team India in their endeavour to bring home the cup. The campaign features celebrated Indian cricketers Rohit Sharma, Jasprit Bumrah and Surya kumar Yadav as well as global super stars like Kane Williamson, Andre Russel, Mitchell Starc and Faf Du Plessis. InItToWinItcampaign was rolled out with an exciting consumer promotion where fans can get an opportunity to watch the T20 WC live in UAE by participating either through social media…

22 Oct

Blenders Pride Fashion Tour

editor0 CommentsBusinessblenderspride, fashiontour

In association with FDCI, Blenders Pride Fashion Tour ‘The Showcase’ was launched on 6 August with a vision to search for the next generation of fashion designers, shutterbugs, models and content creators to catapult their career journey. After an overwhelming nationwide response and an extensive team challenge, ‘The Showcase’ announced the winners of its second edition. The winners are sustainable fashion designer based out of Pondicherry, Naushad Ali, an aspiring model from New Delhi, Ishpreet Kaur, fashion shutterbug from New Delhi, Tanay Babbar and corporate professional & fashion and lifestyle content creator from Mumbai, Urbasi Chowdhury. Designer Ada Malik (Mumbai),…

22 Oct

World Gold Council Report on Demand of Gold in India

editor0 CommentsBusinessWorld Gold Council

The World Gold Council today launched a report titled ‘The drivers of Indian gold demand’, the first in a series of in-depth analysis on the Indian gold market. The econometric analysis shows that rising income is the most powerful driver of Indian gold demand in the long term, which bodes well for Indian gold demand as the economy is complemented by a strong demographic dividend. The report finds for each 1% increase in gross national income per capita, gold demand rises by 0.9%, For each 1% increase in the rupee- based price of gold, demand falls 0.4% and there are…

22 Oct

ASCI-FUTURE Brands Unveil The Gendernext Report

editor0 CommentsBusiness

The Advertising Standards Council of India (ASCI) and Future brands, have unveiled the GenderNext study – a comprehensive actionable insight study on the representation of women in advertising. According to Lipika Kumaran, the lead author of GenderNext, the study reveals that while there are some positive moves, mainstream advertising still heavily borrows from an inventory of overused, and sometimes harmful stereotypical tropes. The study proposes a category agnostic framework “The SEA (Self-esteemed - Empowered – Allied) Framework” that aims to guide stakeholders in imagining as well as evaluating portrayals of women in their advertising by building empathy and aiding evaluation.…

22 Oct

Schneider Electric bestows the ‘Prerna Award’

editor0 CommentsBusiness‘Prerna Award’, Schneider

Schneider Electric India, has presented the 4th edition of the Prerna Awards. Prerna Awards by Schneider Electric was institutionalized in 2015, it recognise and honour courageous women, who have challenged the status quo in society, faced all odds, and have made strong contributions to the society. This year the three recipients of the honour were Kriti Bharti founder of Saarthi Trust, Sonal Kapoor founder of Protsahan NGO, and Hekani Jakhalu of YouthNet.The awards were preceded by a thought-provoking conversation between Dr. Kiran Bedi, IPS (Retd.), Former Lieutenant Governor, Puducherry and Rachna Mukherjee, CHRO India and South Asia, Schneider Electric India.…

22 Oct

HDFC Mutual Fund announces New Fund Offer –HDFC NIFTY NEXT 50 INDEX FUND

editor0 CommentsBusinesshdfc

HDFC Asset Management Company, has announced launch of New Fund Offer – HDFC NIFTY Next 50 Index Fund (“the Fund”), for investors looking for returns that are commensurate with the performance of NIFTY Next 50 Index, subject to tracking error. NIFTY Next 50 Index represents 50 companies from NIFTY 100 after excluding the constituents of NIFTY 50 Index. HDFC NIFTY Next 50 Fund is suitable for investors looking for simple yet cost effective way of investing in ‘Next Top 50’ companies on the listed universe of NSE. HDFC NIFTY Next 50 Index Fund is an open-ended scheme replicating/ tracking NIFTY…

22 Oct

PropTiger.com launches mega offline property expo “Right To Home” on Oct 23-24, starting tomorrow

editor0 CommentsBusinessproptiger.com, right to home

India’s leading online real estate company PropTiger.com will unveil the gala offline annual property event, ‘Right to Home’, in Kolkata on October 23-24, starting tomorrow. To be held at the Fairfield, the annual event by the REA India-owned company would provide home buyers in the City of Joy a chance to be face to face with prominent developers in India to grab the best festive offers. The two-day event this year will feature housing projects by leading real estate developers in the city, including Godrej, Sriram, Emami, Ambuja, Merlin Siddha, Alcove and Shapoorji, among others. The REA-India-owned real estate company…

21 Oct

Tanishq relaunches its store in A. T. ROAD, Guwahati

editor0 CommentsBusiness, North East

Tanishq, India’s most trusted and celebrated jewellery brand relaunches its store at A.T. Road in Guwahatiin a brand new avatar. The store was inaugurated at 10:30amby Mr. Vijesh Rajan, Head – Retail, Tanishq, in presence of Mr. Amit Dharap, Regional Business Head, East, Titan Company Limited. As part of the grand inauguration, the brand is offering free Gold Coins*with every jewellery purchase. The offer is valid from 21st - 23rd October 2021. Spanning across 6000 sq. ft, the newly designed store is located at Tanishq Showroom, New Tech Tower, A. T. Road, Bharalumukh, Near Railway Gate No - 6, Guwahati,…

21 Oct

TAFE launches nationwide tractor service campaign

editor0 CommentsBusinessTAFE, tractor service campaign

Indian tractor major and world’s third-largest tractor manufacturer,TAFE - Tractors and Farm Equipment Limited, launched a mega nationwide tractor service campaign ‘Massey Service Utsav’. The main objective of the Massey Service Utsav is to benefit farmers by reducing the cost of maintenance and providing them with best-in-class service offered at 1500+ authorized workshops under the guidance of 3000+ highly skilled and well-trained mechanics across the country. Massey Service Utsav is customized for each tractor owner with attractive offers and lucrative discounts. With Massey Service Utsav, TAFE aims to connect with customers to prepare their tractor for the season, offer special…