Business - The Purbottar

07 Mar

NSE IFSC and HDFC Bank unlock investing opportunities

editor0 CommentsBusiness, IndiaHDFC Bank, NSE IFSC

In association with HDFC Bank, a wholly owned subsidiary of the National Stock Exchange of India Ltd NSE International Exchange has launched trading in India’s first Unsponsored Depository Receipts under the regulatory sandbox framework prescribed by the IFSCA, which will offer Indian retail investors an opportunity to invest in the US Stocks, listed on exchanges like NYSE and NASDAQ in an easy and affordable way. Indian retail investors will be able to transact on the NSE IFSC platform under the Liberalized Remittance Scheme prescribed by the Reserve Bank of India. NSE IFSC Receipts will make the entire process of investment…

07 Mar

Kodak & Treeview announce Distribution Partnership for Televisions

editor0 CommentsBusiness, Indiakodak

QThree Ventures, has announced a distribution partnership for its Kodak and Treeview brand of televisions. As part of the partnership, Kodak and Treeview’s range of televisions would be made available on the udaan platform, India’s largest business-to-business (b2b) eCommerce Platform. In India, QThree Ventures is the official offline channel partners for Kodak and Treeview brand of televisions. Kodak is one of the leading ‘Made in India’ brands which manufactures smart TV ranges and Treeview is the largest manufacturer of LED TVs in Thailand. Speaking on this partnership, Jubin Peter, Managing Director, Qthree Ventures said, “udaan's micro market GTM strategy along…

07 Mar

Mortein re-launches its age-old nemesis ‘Louie’ after a gap of 5 years

editor0 CommentsBusinessMortein

Mortein, one of the world’s leading pest control brands, has announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years. Mortein launched Louie the mosquito in India in 2004to spread awareness around pest and mosquito borne diseases and is an adaptation of Louie the Fly, drawn and animated by Geoffrey Morgan Pike having appeared in many animated TV commercials. With Mortein committed to One Health, One Planet, One Future, itfocuses on making India…

06 Mar

Tata Motors goes #Hyperlocal for its passenger vehicle buyers

editor0 CommentsBusiness, India#Hyperlocal, tata motors

Tata Motors, has introduced ‘Anubhav,’ showroom on wheels, a door step car buying experience for the rural customers. In line with its rural marketing strategy, this initiative will help increase reach in Tehsils and Talukas, which have high potential in terms of rural population, and economy. A total of 103 mobile showroomsare being deployed across the country, to enhance the Tata Motors brand awareness in rural India. These mobile showrooms will help existing dealerships to offera doorstep sales experience to customersand assist them with information about the New Forever range of cars& SUVs, accessories, avail finance schemes, book a test…

06 Mar

Himalaya MEN launched New Campaign

editor0 CommentsBusinessHimalaya MEN, New Campaign

One of India’s leading wellness brands Himalaya Wellness Company unveiled a new campaign positioning Himalaya MEN Pimple Clear Neem Face Wash as the most effective solution for men’s pimples with the power of nature and science. With the offering of “Ladkonke pimples kasahi solution”, the campaign prompts young boys to choose the right solution for solving their pimples problems, instead of experimenting with weird suggestions. The commercial opened with a group of friends returning to their dressing room after a cricket match with the focus on a boy with pimples. Rishabh Pant joined the group and told them that there…

06 Mar

Women at Amazon: Stories of courage and inspiration

editor0 CommentsBusinessAmazon

For many forward-thinking organizations such as Amazon India, gender equality is a key priority, whether it's pushing for equal representation of women or hiring for diversity. Amazon, sets itself targets for the proportion of women, insists on the right inputs with 50% of the resumes being of a woman while hiring for any role, develops mentorship and training programs to enable women to be hired and also shine in diverse roles. There are thousands of women making their mark and breaking the stereotype at Amazon. They demonstrate extraordinary leadership in less traditional ways and build their careers in unconventional ways.Today,…

06 Mar

Admissions open for courses at Shiv Nadar University

editor0 CommentsBusiness, EducationShiv Nadar University

Shiv Nadar University, Delhi-NCR, has opened admissions for the academic year 2022-23. The University is inviting applications for admission for all programs across its four schools and Academy of Continuing Education offering undergraduate research programs in Engineering, Natural Sciences, Management-Entrepreneurship and Humanities and Social Sciences. Interested applicants can submit their filled-in common application form, available at www.snu.edu.in, latest by 31 March 2022 for Round 1 of Admissions. The University is introducing three new specializations in B.Sc. (Research) Chemistry degree along with a new unified Bachelor’s in Technology program. The University also introduced a Financial Aid scheme, from this year, and…

06 Mar

Instagram encouraged young people in Siliguri

editor0 CommentsBusinessInstagram, SILIGURI

In association with the Young Leaders for Active Citizenship (YLAC), Instagram announced a new edition of their flagship youth program - the Counter Speech Fellowship in Siliguri. The program will engage young people on topics that matter to them and encourage them to lead conversations about them online.The Counter Speech Fellowship engages creative teenagers to use the power of visual storytelling to start meaningful conversations on issues that are important to young citizens around the world. The fellows have gone on to start non-profits like the Global Voluntary Action network, worked with organizations like Nyaaya that focus on legal rights,…

06 Mar

Hero MotoCorp accelerated Digital Transformation

editor0 CommentsBusinessHERO MOTOCORP

The world’s largest manufacturer of motorcycles and scooters Hero MotoCorp has further strengthened its leadership team with the appointment of digitization and technology expert Reema Jain. She has joined Hero MotoCorp on 1 March 2022as the new Chief Information & Digital Officer to lead the technology driven business transformation. Ms. Jain will directly report to the Chairman and CEO of Hero MotoCorp Dr. Pawan Munjal. Reema Jain is a well-known name in the technology industry and was recently named among top 100 global CDOs across industries. Jain most recently served as Chief Digital Officer at Vodafone India. Hero MotoCorp recently…

06 Mar

Shopsy expands its customer base across India

editor0 CommentsBusiness, IndiaShopsy

Shopsy, a social commerce platform from Flipkart, has witnessed strong growth of over 60% since its launch in July 2021. At Shopsy, the aim is to offer quality and engaging products for customers by providing access to a wide range at affordable prices, while being a value-based and reliable platform. Shopsy has over 2.5 lakh sellers with products across 250+ categories and is on track to enable over 25 million online entrepreneurs by 2023. Shopsy aims at boosting local entrepreneurship and powering e-commerce, especially in communities and third-party channels. Shopsy also unveiled its first ever ad campaign ‘It happens only…