Business

HMSI conducts National Road Safety Awareness Campaign

HMSI conducts National Road Safety Awareness Campaign

Honda Motorcycle and Scooter India’s (HMSI) National Road Safety Awareness Campaign reaches Bongaigaon in Assam. The two-day camp (27-28 May, 2022) at the Abhayapuri College in Bongaigaon witnessed spirited participation from over 2,000 college students and staff members for safe riding practices. HMSI’s road safety instructors utilized the age-appropriate road safety learning programs to enhance the retention of road safety awareness among all. It made learning fun through the Scientifically Devised Learning Module - Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation, and safe riding…
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Glenmark concludes Hypertension Awareness Month

Glenmark concludes Hypertension Awareness Month

Glenmark Pharmaceuticals Limited (Glenmark) marked May as the Hypertension Awareness Month. Glenmark partnered with more 18,000 healthcare professionals (HCPs) from more than 8000 hospitals and clinics in 50 cities across the country and organized more than 110 public awareness rallies and 8000 screening camps to create mass awareness around Hypertension (High Blood Pressure). The rallies comprised a detailed session by an HCP on the signs, symptoms as well as preventive measures around Hypertension; and were followed by screening camps for the general public. Through this initiative, the company was able to spread awareness amongst more than 2 lakh adults. Being…
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Vodafone Idea Foundation expands SmartAgri project

Vodafone Idea Foundation expands SmartAgri project

Vodafone Idea Foundation is expanding its transformational ‘SmartAgri’ project in the agri-heartlands of Uttar Pradesh, Rajasthan, Assam, and Telangana. Launched in 2020, the project brings together advanced technology interventions to help farmers improve their livelihood and adopt sustainable farming methods. With the use of the Internet of Things, Artificial Intelligence, and real-time technology solutions, SmartAgri provides farmers with information on critical elements to farming - like soil and air quality, wind, presence of insects and pests and crop growth. Farmers also receive real-time and localized advisories on critical Agri inputs for their crops and agricultural news on markets, government policies…
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‘Winning the battle against TB’

‘Winning the battle against TB’

A media roundtable discussion, hosted jointly by the State TB Cell, Government of Assam and KHPT titled ‘Winning the Battle Against TB: Adopting a community-based Approach to Behaviour Change’, was organized in Guwahati, focused on the need to address barriers to TB treatment and care and a community-based approach, with a way forward. The meeting was addressed by Dr. Avijit Basu, Joint Director cum State TB Officer, Department of Health Services, Government of Assam and Dr. Dhrubajyoti Deka, Regional Technical Lead, World Health Organisation. In attendance were Dr. Rehana Begam, Programme Director, KHPT, Prasenjit Das, State Lead, Breaking the Barriers,…
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PRABHUJI PURE FOOD FRANCHISE STORE INAUGURATS IN GUWAHATI

PRABHUJI PURE FOOD FRANCHISE STORE INAUGURATS IN GUWAHATI

Prabhuji Pure Food (Mfd by Haldiram Bhujiawala Limited), India's most reliable and trusted FMCG brand, has opened its first dedicated store in the North East at Zoo Road in Guwahati, Assam. Prabhuji is growing its retail store segment and improving its distribution routes across the North East with the establishment of this store. The business was inaugurated by famous Assamese actress Barsha Rani Bishaya. The Prabhuji restaurant cum retail store has been designed to provide its customers a qualitative and hygienic experience along with advanced packing of sweets and namkeens. Customers will be able to sample a wide range of…
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TOPCEM CEMENT’S #TOPCEMSAMRIDDHI SCHEME

TOPCEM CEMENT’S #TOPCEMSAMRIDDHI SCHEME

TOPCEM CEMENT has introduced the "TOPCEM Samriddhi Scheme." Padma Bhushan Sunil Manohar Gavaskar, TOPCEM CEMENT's Brand Ambassador, introduced the scheme. During this Event, Sri Sunil M Gavaskar was present along with Sri. Bajrang Lohia, Director - Meghalaya Cements Ltd., Dr. Anil Kapur, President - Sales & Marketing, Meghalaya Cements Ltd. along with other senior officials of Meghalaya Cements Ltd. who were also present to witness the launch of the “TOPCEM Samriddhi Scheme”. This is one of the most inventive types of schemes, in which Masons work and earn rewards by using TOPCEM Cement. This programme will last for five months.…
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Truke launches its premium and bespoke F1 Earbuds

Truke launches its premium and bespoke F1 Earbuds

One of India’s fastest-growing audio brands crafting high-quality wireless stereos, wireless headphones, earphones and bespoke acoustic equipment for sound professionals and music enthusiasts Truke has launched its much anticipated F1 earbuds at INR 1299. Customers can lay their hands on these earbuds at a special launch day price of INR 899. The launch is perfectly aligned with Truke’s ambition to emerge as the leading brand across the soundware and sonic accessories space with its best-in-class product offerings that combine the best of power, performance and affordability. The earbuds come with a Cobble Case Design with Hidden Digital Battery Display that…
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Parimatch made cricket fans’ dreams come true

Parimatch made cricket fans’ dreams come true

Online betting major Parimatch has made 5 winners of its Baazi Sapno Ki contests happier, with the support of PMI - a service company engaged in the development and implementation of the expansion strategy for the brand. The winners will enjoy the IPL final in the stadium with their families and friends, and a future member of the Indian women's cricket team will work on improving her skills with new professional equipment from Parimatch. In March 2022, online betting major Parimatch launched the Baazi Sapno Ki contest for sports lovers. Participants were called to stand a chance and share their…
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Pepperfry launches its 1st studio in Sodepur

Pepperfry launches its 1st studio in Sodepur

The eCommerce furniture and home goods company Pepperfry announced the launch of its 1st Studio in Sodepur, West Bengal. The new studio launched in partnership with Cloud9 Interiors, aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in West Bengal. The new studio offers customers a first-hand experience of a large catalogue of furniture and home products carefully selected from a differentiated portfolio of 1 lakh plus products available on Pepperfry website. Customers will get specialized design advice from the company’s interior design consultants. Launched in 2017, Pepperfry franchise business model offers…
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Internationally acclaimed short film ‘The Miniaturist of Junagadh’

Internationally acclaimed short film ‘The Miniaturist of Junagadh’

Royal Stag Barrel Select Large Short Films released its latest short titled “The Miniaturist of Junagadh” which stars the legendary Naseeruddin Shah in the lead role and Rasika Dugal, Padmavati Rao and Raj Arjun. The movie is set in the 1947 princely state of Junagadh and tells the story of how the Partition compelled an old miniaturist artist, Husyn Naqqash played by Naseeruddin Shah, who has loses his eyesight having dedicated his life to his art, and his family to sell his ancestral home in Western India and move to Pakistan. The beauty of the narration comes to fore when…
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