Business - The Purbottar

27 Feb

HCCB ramps up renewable & clean energy capacity

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One of India's top FMCG companies, Hindustan Coca-Cola Beverages (HCCB) has ramped up its renewable & clean energy capacity to meet 50% of its energy requirements. The feat has enabled the company to offset 46,500 tonnes of carbon emission per annum with solar and wind energy and 30,000 tonnes of carbon emission per annum using bio-mass fuel in its boilers. The consolidated impact of using 50% renewable & clean energy by HCCB on the climate is thus equivalent to a reduction in global warming achieved by 35-lac trees per year. The milestone is in sync with the company’s plan to…

27 Feb

Amazon’s MoU for hiring Ex-service Personnel

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By signing a Memorandum of Understanding (MoU) Amazon India entered into a partnership with the Directorate General Resettlement (DGR), to provide ex-service personnel with work opportunities across its growing operations network. With this partnership, Amazon India will continue to create fulfilling alternate career opportunities for ex-service personnel who have served the country. The MoU was signed between Liju Thomas, HR Director, Customer Fulfillment & Corporate, Amazon India Operations and Maj Gen MK Sagoch, Director General, DGR. The association Amazon India with DGR will further enable it to mobilise the untapped potential of veterans, giving it access to a greater talent…

26 Feb

Akzo Nobel India launches Dulux Assurance Program

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Dulux Assurance Program has been launched by Akzo Nobel India. This first-of-its-kind program assures perfect colour, finish and coverage else the paint will be replaced. This program is being rolled out across the country on a wide range of Dulux premium interior and exterior product portfolio. The launch of the Dulux Assurance to customers will be supported by new point of sale materials in-store and communications across social and digital channels. Consumers can get in touch with Akzo Nobel via WhatsApp or its website, provide tax invoice, Dulux Assurance Card and photographs of the surface showing the problem areas. Upon validation…

26 Feb

#KeepGirlsInSchool – Whisper’s programme

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India’s leading feminine care brand, Whisper has entered into a partnership with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool. In an effort to help young girls achieve their full potential, the movement begins with shedding light on the impact of 2.3-Crore girls dropping out of school - leading to 2.3-Crore unfulfilled dreams - due to lack of period education and protection. Bhumi Pednekar, a strong believer in empowering young girls, continues to be a part of the movement, championing the cause of making menstrual hygiene a priority in India. Last…

26 Feb

Bhaiya Ji ka punch: Self-defence digital series

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When there is no school, nowhere to go and no time to play for the young ones, the parents have to wonder what to do to keep the young minds active and fresh. Aiming to help out, something exciting is coming their way. In collaboration with Britannia Tiger Krunch, the popular Dabangg Tiger, Sonu Sood is going to bring to youngsters the perfect dose to keep their energies up with an exciting self-defence digital series. To keep up the spirits of the little ones as they continue to stay at home, the Bollywood actor and humanitarian, the Bhaiya Ji will…

25 Feb

‘Made in Korea, watched by world’: Netflix plans $500 million South Korea budget

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Streaming giant Netflix has announced plans to spend nearly USD 500 million in South Korea in 2021, thus adding more variety and diversity to their growing slate across the globe. South Korean shows, movies and K-pop have garnered global popularity in recent years, building audience base in countries such as the US and India, which have a robust entertainment industry of their own. In the last five years — from 2015 to 2020 — Netflix invested $700 million to expand its slate of Korean content and established two purpose-built production facilities in the country. Besides acquiring rights to existing Korean…

24 Feb

Pepsico’s new campaign: ‘Energy Bole Toh Sting’

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Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste…

24 Feb

ICICI Pru GIFT provides guaranteed income

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A new goal-based savings product 'ICICI Pru Guaranteed Income for Tomorrow' (GIFT) has been launched by ICICI Prudential Life Insurance. It provides a guaranteed income to policyholders to help them achieve their long-term financial goals. The three variants of this goal-based savings product are Income, Early income and Single pay lump sum. This non-participating savings product can enable customers to eliminate the uncertainty of future income streams to a large extent. The life cover provides financial security to the family, which is essential for a robust financial plan. Another unique aspect of 'ICICI Pru Guaranteed Income for Tomorrow' is the…

24 Feb

Vi users can enjoy all night on Vi Unlimited

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For the prepaid customers, Vi has launched Unlimited high speed Night-time Data - without any restrictions, at no extra cost, from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above. Bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India in Oct to Dec ’20. Now, Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users…

24 Feb

SUTIB is a ‘gold-standard’ treatment for kidney cancer

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To treat kidney cancer in India, Glenmark Pharmaceuticals launched SUTIB (the generic version of Sunitinib oral capsules). Sunitinib is also approved by the US Food and Drug Administration (US FDA). Sunitinib is an oral multi-kinase inhibitor (MKI), works by blocking several enzymes that promote cell growth. It is useful for the treatment of certain patients with gastrointestinal stromal tumours and advanced renal cell carcinoma. It is also approved for patients with a certain type of Pancreatic Neuroendocrine Tumours. For over a decade, Sunitinib has been well recognized as one of the ‘gold-standard’ of care in cases of fast-spreading (metastatic) renal…