Business - The Purbottar

27 Mar

TVS Apache RTR 160 4V motorcycle

editor0 CommentsBusinesstvs, TVS APACHE RTR 160 4V

TVS Motor Companylaunched the2021 TVS Apache RTR 160 4V motorcycle. The motorcycle is the ‘Most Powerful’ motorcycle in its class.The new TVS Apache RTR 160 4V motorcycle will be available in three colours:Racing Red, Knight Black and Metallic Blue. It will be available in two variants at the current price: Disc priced at Rs 110,320 and the Drum priced at Rs 107,270. 2021 TVS Apache RTR 160 4V motorcycle gets an advanced engine 159.7 cc, single-cylinder, 4-valve, oil-cooled engine. The engine is mated to a 5-speed super-slick gearbox that offers a precise and powerful riding experience. The motorcycle comes with…

27 Mar

V-Bazaar opens1st store in Guskara

editor0 CommentsBusinessGUSKARA, V- BAZAAR

A favourite shopping destination in the fashion segment, ‘V-Bazaar’launched its first store in Guskara and third in West Bengal. The new store in Guskara is located at Station Road, Holding 76, Guskara, District East Burdwan (West Bengal). ‘V-Bazaar’ is a complete family fashion store which brings trendy and fashionable merchandise at reasonable prices by eliminating the middleman between manufacturers and customers. The new store offers a vibrant trendy line for the youth which includes shirts, pants, T-Shirts & Polos, Jeans and ethnic wear for men and cotton suits, pants, leggings, pyjamas, t-shirts, fancy wedding sarees, wedding designer suits for women.…

27 Mar

Tanishq introduces ‘Pay from Home’ service

editor0 CommentsBusinessTANISHQ

India’s most trusted jewellery brand from the house of Tata, Tanishqintroduced‘Pay from home’ service, a flexible payment option. ‘Pay from home’ service is an extension of Tanishq’sfuture-first consumer initiatives that wasintroduced recently. This ‘Pay from home’ initiative will allow customers in election states to complete the payment process from the comfort of their homes. Once the customer finalizes the jewellery either at the store or through Tanishq’s video calling facility and the consumer opts for cash payment, Tanishq will facilitate cash collection from the customers’ home.Through this service, Tanishq will enable customers to complete the payment process from the comfort…

27 Mar

Mswipe launches ATM Express

editor0 CommentsBusinessATM EXPRESS, MSWIPE

Mswipe launched ATM Express to empower merchants to offer micro ATM facilities at their point-of-sale (POS) terminals to customers. Mswipe is the largest POS merchant acquirer and leading end-to-end digital enabler of Small and Medium Enterprises (SMEs). Mswipe took this initiative in line with the vision of the Reserve Bank of India (RBI) to boost digital payments infrastructure in the North East. Last year the RBI set up Rs 500-crore Payment Infrastructure Development Fund (PIFD)to improve digital payments in rural areas and north east region. The valued added service by Mswipe is in line with the scheme and aims to…

27 Mar

Mountain Dew Ice campaign with Hrithik Roshan

editor0 CommentsBusinessHrithik Roshan, MOUNTAIN DEW, PEPSICO

The refreshing, lemon juice-based fizzy beverage offering by PepsiCo India, new Mountain Dew Ice launched its first-ever TV campaign in India. The Mountain Dew Ice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew Ice will be available in single/multiple serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. The campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of ‘Har chunauti hogi paar, bas chahiye jeetne ki Aag aur Thanda Dimaag’ and encourages one to embrace the spirit of adventure and keep a calm mind as they…

27 Mar

Bada Business initiates countrywide programme

editor0 CommentsBusinessBADA BUSINESS, EDTECH

Bada Business, one of India’s fastest growing EdTech startupshas partnered 11071 ‘Solopreneurs’ as its Independent Business Consultants (IBCs) as part of its countrywide expansionary drive. West Bengal, a major market for Bada Business, currently has 415 such distribution agents working across the state. The startup is planning to take its IBC network up to 1,00,000 by next year, a drive that will create employment opportunities for young professionals in Tier II and III cities. Bada Business Founder CEO Dr Vivek Bindra disclosed this at an educational lecture. It was attended by about 500 people including entrepreneurs, wantepreneurs and students.The IBCs…

27 Mar

Kailasahar to Khowai NH208

editor0 CommentsBusinessJICA, NH208

Under Japan International Cooperation Agency’s (JICA) funded North East Road Network Connectivity Improvement Project Phase 4,the foundation stone laying ceremony for NH208 from Kailasahar to Khowai, was virtually held.Prime Minister of India Shri Narendra Modi and Governor of TripuraShri Ramesh BaisSarbanandaattended the programme. The 80km long NH208 from Kailasahar to Khowaisection is implemented by National Highways Infrastructure Development Corporation (NHIDCL)with financial support by Government of Japan, amounting to JPY 14,926 million (approximately Rs 982 crore)as part of the regional connectivity improvement in the North Eastern States. Once the road is completed, traveling time between Kaliashar and Khowai will be drastically…

27 Mar

Online Awareness Workshop on EMF Radiation

editor0 CommentsBusinessassam lsa, DoT

The Assam Licence Service Area (LSA) unit of Department of Telecommunications (DoT) organised an ‘Awareness Workshop on EMF Radiation’ in Karimganj, in the Barak Valley region, on 9March. The session was organised as part of DoT’s public advocacy programme to dispel myths around EMF radiation and address unfounded fears of citizens by presenting credible scientific evidence. The workshop was attended by government officials, general public, residents’ associations, students, doctors, telecom service providers, infrastructure providers and other officials. Among the key speakers and others present at the event on virtual modewere Amit Mishra, Sr DDG, DoT, Assam LSA, Shri S. K.…

27 Mar

RLG Clean to Green campaign to touch 1.8-Mnpeople

editor0 CommentsBusinessclean to green, Godrej, havells, itel, RLG, tecno, videojet, videotex

A leading global service provider of comprehensive reverse logistics solutions, Reverse Logistics Group (RLG)launched its flagship campaign ‘Clean to Green’ in May 2020 and will be running till March 2021. The campaign aimed at creating awareness and sensitizing consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organizations. RLG’s Clean to Green campaign saw great success over the last 3 years, reached people in 25 states & 6 UT’s, outreaching stakeholders in the sphere of Schools, College, RWA’s, Office Clusters, Retailers, Bulk Consumers and Informal Sector. A total of 2,210 activities were conducted across…

27 Mar

Amway launches #thefutureofequals campaign

editor0 CommentsBusinessamway, choose to challenge

Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. This is inline with the 2021theme of International Women’s Day#ChooseToChallenge. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. In the East Region, the company has announced the #thefutureofequals campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.The campaign encourages all women leaders to…