Business - The Purbottar

04 Feb

Kotak Mahindra Bank Participates in RBI’s Pilot Launch of Digital Rupee

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Kotak Mahindra Bank Limited is one of the eight banks shortlisted by the Reserve Bank of India (RBI) to implement a pilot project for issuing of Digital Rupee (e₹) KMBL has rolled out the Central Bank Digital Currency (CBDC) to a closed group of customers. Deepak Sharma, President & Chief Digital Officer, Kotak Mahindra Bank said, "We are delighted to be a part of RBI's initial pilot of Digital Rupee." The e-wallet will be accessible for download on Android operating system smartphones. Customers will be asked to set up an app PIN, enter name and select recoverable wallet type. Kotak…

03 Feb

Maaza celebrates ‘Aam Wali Dildaari’

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Maaza, Coca-Cola India’s home grown mango drink, and the fastest-growing juice brand in India and South-west Asia, has unveiled its new ‘Aam Wali Dildaari, Bina Naam Wali Dildaari’ campaign. Currently, Maaza is one of the leading brands in the overall beverage category for Coca-Cola India. The Company aims towards the 1Bn USD brand mark for Maaza in 2023. Maaza is one of the most loved household names in India and has been part of Coca-Cola's 'Fruit Circular Economy' initiative since 2011. The brand has on-boarded the iconic south Indian superstar, Nagarjuna as the new face of the brand. His persona…

03 Feb

TRENDS open their new store in Kirnahar

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India’s largest and fastest-growing apparel and accessories specialty chain of Reliance Retail, TRENDS, announced the launch of its new Store in Kirnahar town of Birbhum district in the state of West Bengal. Trends is truly democratizing fashion in India, by strengthening its reach & connection with consumers in India – right from Metros, and mini-metros, to Tier 1, and 2 towns, and beyond & is India’s favorite fashion shopping destination. The Trends store at Kirnahar boasts of modern looks and ambiance featuring an exciting range of good quality and fashion merchandise that is relevant to the consumers of the region.…

03 Feb

ELECRAMA 2023 aims to secure $8 billion worth of business queries

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The Indian Electrical & Electronics Manufacturers' Association (IEEMA), has hosted a press conference at The Westin Kolkata for the announcement of 15th edition of ELECRAMA on 2nd February, 2023. It aims to secure $8 billion worth of business queries. ELECRAMA, the largest stand-alone showcase of the Indian Electrical and Allied Electronics Industry by IEEMA is slated to commence from February 18th to 22nd, 2023 at India Expo Mart, Greater Noida. IEEMA and its members will work together with the Government of India to achievea 100-year partnership of electrifying, digitalizing, and greening India. The theme of ELECRAMA 2023 is “Reimagine Energy…

02 Feb

Evocus Black Alkaline Water, available in Arunachal Pradesh

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Evocus Black Alkaline Water can now be experienced in one of the seven sisters "Arunachal Pradesh". The natural minerals infused in Evocus black alkaline water are taken from the earth's crust from a rare deposit in Texas USA. Evocus is priced at Rs. 100 and Rs 200 for a 500 ml Pet Bottle and 750 ml Glass Bottle respectively. It also has amazing super hydration, reduced acidity, better detoxification & ph of 8+. Evocus is a new-age black alkaline water brand by AV Organics. The product is 100% natural and helps with sustained hydration, better detoxification, reduced acidity, improved metabolism,…

01 Feb

TRENDS launches its new Store in CHAYGAON

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TRENDS has announced the launch of its new Store in CHAYGAON a town of Kamrup district in the state of Assam. The Trends store at CHAYGAON boasts of modern looks and ambience featuring an exciting range of good quality and fashion merchandise that is relevant to the consumers of the region and at prices that are affordable and seen as high value for money. This 8105 sq. ft store, which is the first store in the CHAYGAON town has a special inaugural offer for its customers, besides great relevant fashion and amazing prices: - Shop for Rs.3999 and get and…

01 Feb

Simpliwork Offices forays into Kolkata

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Simpliwork Offices, one of India’s largest outsourced office partners, has announced its foray into the ‘City of Joy’ with the aim to unlock the huge growth potential in Eastern India. The Bengaluru-based company, partnered by real estate developer Salarpuria Sattva, has made an initial investment of INR 40 crores in 2 centres – Godrej Waterside and IT Lagoon, spread across 1.5L+ square feet, and offering state-of-the-art facilities, for enterprise customers and MNCs seeking to establish their presence in Kolkata. Simpliwork aims to grow by 2.5 times in Kolkata, by the end of March 2024, as they consider it to be…

01 Feb

Melorra’s new launch #TheValentineCollection

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Melorra #TheValentineCollection includes couple bands and a range of trendy rings, pendants, bracelets, and earrings in gold, diamond and gemstones. The brand has also launched a digital ad campaign #PartnerinSuccess, putting forth the message that gifting is not a one-way street. This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. Speaking on the launch, Saroja Yeramilli, Founder & CEO said, "Valentine's Day has become increasingly popular in India with couples celebrating their love and partnership." Melorra is one of India’s fastest-growing D2C brands and it offers lightweight and…

01 Feb

World Gold Council’s latest report

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The World Gold Council’s Gold Demand Trends Report reveals an annual gold demand (excluding OTC) in 2022 increased by 18% year-on-year, hitting 4,741t – the highest annual total since 2011. Demand for gold was boosted by hefty central bank-buying and persistently strong retail investment. Gold bars and coins continued to hold favour with investors in several countries around the world, which helped to offset weakness in China. Total European gold bar and coin investment for 2022 surpassed 300t, aided by persistently robust German demand. The increase was the result of two factors: a notable slowdown in ETF outflows and strong…

01 Feb

South African Tourism Schedule SATTE 2023

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South African Tourism has announced its participation at South Asia’s leading travel show, SATTE 2023 for the third consecutive year. The tourism board is geared up to promote South African provinces, unique experiences and unveil its plans for the year. The board will also host closed room trade and corporate events on 09thand 10th February respectively. Ms. Neliswa Nkani – Hub Head – Middle East, India and South East Asia, South African Tourism, and few key executives and board members from South African Tourism, will give a briefing on the sights, sounds and taste of South Africa at DLF Avenue,…