23
Nov
The new ‘yellow’ Tide was launched in September with the promise of great cleaning that fits the budget. Tide India, one of the leading fabric care brands in India from P&G, is back to redefine audience engagement and enhance the consumer experience, with its latest free in-store product experiential campaign for its newest product Tide Fresh and Clean. With this sampling drive, Tide aims to get more and more people to try the new product. The brand aims to route the biggest free product trials reaching more than 2-lakh stores across launch regions engaging more than 20-lakh consumers with free…
