20
Jun
Flipkart has strengthened its leadership position in India’s e-commerce market, while its fashion platform Myntra continues to widen its lead in the online fashion segment, according to a Bank of America Securities report. The findings indicate resilient consumer demand in India’s internet economy despite intense competition and ongoing sector disruption. The report, citing Sensor Tower daily active user data and industry checks, states that Flipkart remains the most engaged e-commerce platform in India as of June 2026. Meanwhile, Myntra has further consolidated its dominance in fashion retail, outperforming rivals in both engagement and category depth, particularly in premium fashion and…
