19
Jul
ITC’s Sunfeast Wowzers has roped in Bollywood superstar Shah Rukh Khan as its brand endorser, aiming to deepen consumer engagement with a fresh burst of charm and indulgence. The cracker brand, known for its bold cheesy flavor and unique 14-layer crispy texture, is redefining the snacking experience with a promise of “Wow” in every bite. The campaign, featuring a vibrant TVC conceptualized by Ogilvy and launched across digital platforms, showcases Shah Rukh Khan’s signature charisma under the tagline, “Iske Har Bite Mein Hai Wow!” The actor’s association is set to enhance brand recall and position Sunfeast Wowzers as a top…
