Business Bureau

Mars Petcare India has rolled out a powerful awareness campaign under its PEDIGREE® and WHISKAS® brands urging Indian pet owners to rethink how they feed their furry family members. Titled “Feed Them Like Cats and Dogs,” the campaign addresses a widespread issue—pets in India are often fed human food, leading to nutritional imbalances. Backed by a survey of veterinarians across India, the campaign highlights that 9 in 10 pets lack proper nutrition, with most vets recommending complete and balanced packaged pet food. Key findings revealed that 91% of vets endorse packaged food for precision in calorie and nutrient balance, and…

VLCC India, a leading wellness and beauty brand, has taken a significant step in supporting the Government of India’s Skill India Mission by launching an industry-first initiative: 100% guaranteed placement for eligible students along with scholarships of up to 100% for meritorious and underserved youth. The move aims to empower India’s youth and bridge the growing employability gap in the beauty and wellness sector. As part of this mission, VLCC inaugurated 14 new VLCC School of Beauty institutes, expanding its training network to 106 institutes nationwide, with a strong focus on Tier 2 and Tier 3 towns. VLCC has already…

Axis Bank, in collaboration with the Nature Environment and Wildlife Society (NEWS), has restored 16 hectares of mangrove forest in West Bengal’s Sundarbans region since 2022. The initiative, part of a larger goal to rejuvenate 135 hectares by 2028 through the plantation of 7 lakh saplings, aims to strengthen coastal biodiversity and support climate-vulnerable communities in South and North 24 Parganas. The program integrates soil carbon estimation to measure ecological gains and align with India’s MISHTI (Mangrove Initiative for Shoreline Habitats & Tangible Incomes) mission. It also supports UN Sustainable Development Goals, particularly climate action (SDG 13) and life below…

Allied Blenders and Distillers (ABD), India’s largest spirits company by volume, has introduced a renewed version of its popular semi-premium whisky, Sterling Reserve B7 (SRB7), in Kolkata. With a refined, smoother taste, the refreshed blend is designed to meet the evolving preferences of India’s modern whisky consumers. Retaining its bold character, the new SRB7 offers a fuller-bodied experience with an easy-drinking smoothness ideal for both seasoned connoisseurs and newcomers. To bring this transformation to life, ABD has launched the high-energy #B7MagicBarTour — a multi-city campaign beginning in Kolkata, featuring local street magicians, pop-up bars, and immersive tasting events. The brand’s…

TVS Motor Company has launched the TVS NTORQ 125 Super Soldier Edition, the latest addition to its Marvel Avengers Super Squad series. Inspired by the iconic character Captain America, the new edition features a bold camo theme designed to resonate with GenZ consumers. Building on the success of its collaboration with Marvel, TVS continues to reimagine fan-favourite superheroes through stylish and high-performance scooters. The refreshed Super Soldier Edition enhances the TVS NTORQ's dynamic appeal with striking graphics, blending superhero flair with sporty aesthetics. India’s first Bluetooth-connected SMART scooter, the TVS NTORQ 125 is powered by SmartXonnect™ and has earned popularity…

Sony India has launched its biggest-ever television, the 249 cm (98-inch) BRAVIA 5 mini-LED, promising a premium "Cinema is Coming Home" experience. Priced at ₹6,49,990, the model (K-98XR55A) is available from July 23 onwards, with launch offers including a ₹25,000 cashback on select cards and a fixed EMI option of ₹19,995. The BRAVIA 5 features Sony’s Advanced AI Processor XR and XR Backlight Master Drive, enhancing realism with brighter highlights, deeper blacks, and immersive textures. Dolby Vision and Atmos further enrich the viewing and sound experience, transforming homes into private theatres. With Studio Calibrated Mode, Netflix Adaptive Calibrated Mode, and…

Bollywood superstar Salman Khan on Wednesday launched Season 2 of the Indian Supercross Racing League (ISRL), announcing plans to invest in the league to help bring motorsport into the Indian mainstream. At a press event in Mumbai, Khan—already the face of ISRL—shared his vision of transforming the niche sport into a national phenomenon. “This league is about pushing boundaries,” he said, unveiling the ISRL Proving Grounds, a dedicated 7-acre facility near Pune for training youth riders and testing automotive innovations. The new season has already registered 155 international athletes, reflecting the growing global interest. ISRL will also introduce Fan Parks…

Messe Frankfurt and MEX Exhibitions have announced a strategic alliance to merge their exhibition portfolios under a unified national platform. The announcement was made during the opening of Gifts World Expo – Delhi 2025. The new joint initiative will bring together renowned shows such as Paperworld India, Corporate Gifts Show, and Gifts World Expo, extending their reach to Delhi, Mumbai, Bangalore, and Kolkata. This move is designed to boost market access, ensure year-round engagement, and create region-specific business opportunities for exhibitors and buyers alike. The February 2026 Mumbai edition will mark the rebranding of the Corporate Gifts Show under the…

India has dispatched a medical team comprising burn specialists and nurses to Bangladesh following a tragic plane crash in Dhaka that killed at least 27 and injured over 170 people. The Ministry of External Affairs (MEA) confirmed on Monday that the team is en route with essential medical supplies to assist in treating the injured. The MEA also stated that the team will assess the condition of the victims and may recommend their transfer to Indian hospitals for specialised care, if necessary. Additional medical teams may follow based on the assessment. Prime Minister Narendra Modi expressed deep sorrow over the…

Renault India, a fully owned subsidiary of the French carmaker Renault Group, has launched the All-New Renault Triber – India’s most innovative 7-seater car. The new Triber comes with new and modern design language along with comfort-enhancing features, while retaining its unique DNA of modularity, adopting to rethink space philosophy. The new generation of most innovative family car debuts with a completely redesigned front fascia, featuring a bold new grille, sculpted new hood, refreshed bumper, new sleek LED projector headlamps with integrated LED DRLs and new LED fog lamps. At the rear, the new Triber showcases a redesigned bumper, updated…