07
Jul
Aashirvaad, India’s leading packaged atta brand, launched its unique spiritual initiative ‘Bhakti Pathe’ during the ongoing Puri Rath Yatra. The immersive experience, live from June 27 to July 5 near Bada Sankha More, offers devotees a high-tech yet heartfelt connection with Lord Jagannath through digital prasad-making and a holographic darshan of the deities. The activation features a “Prasad-Making Zone” where devotees virtually prepare offerings using Aashirvaad Shudh Chakki Atta. Once the ritual is completed, a large LED screen splits to reveal a stunning holographic vision of Lord Jagannath, Balabhadra, and Subhadra on their raths, enhancing the spiritual journey for thousands.…
