05
Aug
House of McDowell’s Soda brought its signature event—Yaari Jam, India’s biggest branded live IP—to Kolkata, turning the city into a stage for music, memories, and pure Yaari. After making history with a mid-air jam session featuring KING and Karma at 36,000 feet, the brand has now landed in the cultural heart of Bengal with an electrifying on-ground concert. The Kolkata leg featured a star-studded lineup including KING, Fossils, Sanam, and Bharg Kale, promising a night packed with friendship-fueled performances. The event is produced and promoted by TribeVibe Entertainment, which has partnered with House of McDowell’s Soda since the inception of…
