11
Aug
Tata Tea Premium, the flagship brand from Tata Consumer Products, has launched the 2025 edition of its much-awaited Independence Day campaign, ‘Desh Ka Garv – Pradesh Ki Kala’, celebrating India’s diverse regional art forms through hand-painted artisanal kettles. In collaboration with Kaushalam, a platform preserving Indian folk art, the brand has unveiled a limited-edition kettle collection inspired by iconic art styles like Warli, Gond, Madhubani, Sanjhi, Kalighat, Phulkari, and Pattachitra. Each kettle, a cultural artefact, features region-specific motifs—from Punjab’s vibrant dhols to Uttar Pradesh’s serene ghats—designed to preserve and promote India’s rich artistic traditions. The campaign also features a visually…
