Business Bureau

Tractors and Farm Equipment Limited (TAFE), maker of the iconic Massey Ferguson tractors, concluded the second edition of its Massey DYNASTAR Contest – Season 2, recognising scalable, socially impactful agricultural innovations. The contest drew over 16,000 entries from 26 states and 5 Union Territories, with 12 finalists representing Assam, Gujarat, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, and Uttar Pradesh. The grand prize — a Massey Ferguson 254 DYNASMART 2WD tractor worth ₹8.2 lakh — went to Belgaum’s Avinash Desai for his mobile slurry dewatering machine concept. Prateek Agarwal from Hojai, Assam, secured second place with a solar-powered energy hub, while…

Godrej Industries Group (GIG) has launched a light-hearted campaign this Raksha Bandhan celebrating “work siblings” — colleagues who playfully tease, support, and share the camaraderie of real siblings. With changing family structures and more millennials choosing to have only one child, the traditional sibling bond is becoming rarer. A 2023 YouGov-Mint-CPR survey revealed that 47% of urban millennials prefer just one child. Through lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, the ‘Work Sibling – India’s New Badge of Workplace Bonding’ campaign includes a satirical digital film and interactive social media activity encouraging professionals to “adopt” their favourite colleagues as official…

Divine Solitaires has announced the return of its flagship celebration, The Solitaire Festival of India (TSFI), now in its fourth national edition. Running from August 1–31, 2025, across partner retail stores in over 100 cities, the festival promises an enhanced diamond shopping experience with assured gifts, weekly mega draws, and a bumper finale. Under the theme “Sparkle Se Surprise Tak”, shoppers can expect unique rewards such as Spin the Wheel prizes, surprise picks, and Divine Vouchers, along with high-value gifts like iPhones, washing machines, laptops, PlayStation 5 consoles, and even a car. The grand Bumper Draw on September 3 will…

Celebrated designer Gaurav Gupta unveiled his Indian Couture 2025 collection, Quantum Entanglement, at the Jio World Convention Centre in Mumbai on August 8, marking his bridal couture debut in partnership with ChivasLuxe Collective Perfumes. The showcase, attended by over 500 guests, recreated the emotional journey of an Indian wedding — from cocktails to vows to the reception — through immersive fashion storytelling. Drawing inspiration from the physics theory of eternal particle connection, Gupta’s designs fused Indian craftsmanship with futuristic precision. Banarasi brocades, Chantilly lace, semi-precious inlays, and 3D florals defined the line, which also featured a 10-piece bridal segment and…

DSP Mutual Fund has launched the DSP Nifty500 Flexicap Quality 30 Index Fund, India’s first low-cost flexicap strategy combining quality stocks with dynamic market cap allocation based on momentum triggers. Designed to mirror the innovative Nifty500 Flexicap Quality 30 Index, this fund aims to help investors confidently navigate fluctuating equity markets. The fund invests in 30 fundamentally strong companies — 10 each from large, mid, and small caps — selected for high return on equity, low debt, and robust earnings growth. Market momentum dictates quarterly allocation shifts between large caps and small & midcaps, optimizing returns while minimizing risk. Since…

Vi Business, the enterprise arm of Vodafone Idea Limited, has announced a bold initiative to connect 12 million smart meters across India over the next three years. This large-scale deployment places Vi Business at the heart of India’s digital energy transformation, aligning with the goals of the India Smart Grid Mission. The initiative will drive innovation in Advanced Metering Infrastructure (AMI) and IoT solutions, helping Distribution Companies (DISCOMs) reduce Aggregate Technical & Commercial (AT&C) losses and offer consumers real-time energy usage data. Central to this effort is Vi’s IoT Smart Central platform, enabling secure, scalable connectivity for millions of meters.…

Elanpro, in collaboration with non-profit Care U 365, has successfully concluded the first phase of its “Cool Skills, Bright Future” initiative in Guwahati, certifying 30 aspiring refrigeration technicians. The six-week skill development programme, held at Assam Engineering College, aimed to address the shortage of qualified service professionals in India’s fast-growing commercial refrigeration industry. The certification ceremony was attended by Assam Minister for Education, Welfare of Plain Tribe & Backward Classes Ranuj Pegu, Director of Technical Education Dhrubajyoti Bora, and AEI Chandmari Principal Dr. Hitesh Tahbildar. Trainees underwent a blend of classroom sessions, performance assessments, and hands-on experience with real-world refrigeration…

UPI-first platform super.money has launched ‘FLIGHTS’—a travel booking feature tailored for Gen Z users. Partnering with Cleartrip, the company now allows users to book domestic flights using UPI and earn an additional 5% reward on top of existing offers, making it one of the most rewarding flight-booking platforms in India. The launch reflects super.money’s ambition to transform UPI from a basic payment tool into a value-driven commerce experience. By removing the need for credit cards while maintaining benefits, the app directly caters to Gen Z’s preference for instant, debt-free, and digital transactions. According to Cleartrip, Gen Z travellers now lead…

Tata Tea Premium, the flagship brand from Tata Consumer Products, has launched the 2025 edition of its much-awaited Independence Day campaign, ‘Desh Ka Garv – Pradesh Ki Kala’, celebrating India’s diverse regional art forms through hand-painted artisanal kettles. In collaboration with Kaushalam, a platform preserving Indian folk art, the brand has unveiled a limited-edition kettle collection inspired by iconic art styles like Warli, Gond, Madhubani, Sanjhi, Kalighat, Phulkari, and Pattachitra. Each kettle, a cultural artefact, features region-specific motifs—from Punjab’s vibrant dhols to Uttar Pradesh’s serene ghats—designed to preserve and promote India’s rich artistic traditions. The campaign also features a visually…

The Kameng Kings officially unveiled their jersey and logo in a vibrant ceremony ahead of their debut in the Techi Tagar Arunachal T20 Championship, scheduled from September 1 to 16 at the Mangaldai Cricket Ground. The event celebrated the region’s cricketing spirit and introduced TNR Mohit, the team’s rising spin sensation, whose impressive 19 wickets in the first-class season, including a remarkable 9-wicket debut against Sikkim, have made him a promising face of Arunachal cricket. Key dignitaries present included Nabam Vivek, MLA and Honorary Secretary of the Arunachal Cricket Association (ARCA), and Geda Kabak, ARCA Vice President, both pivotal in…