Business Bureau

Approach Entertainment, an award-winning powerhouse in Film Productions, Celebrity Management, Media, and Entertainment Marketing, is delighted to announce its prestigious role as the Media Partner for the Employee Wellbeing Conference 2025. Organized by IBEForuM, this landmark event is scheduled for September 2–3, 2025, at the luxurious Crowne Plaza Riyadh Al Waha, Saudi Arabia. The Employee Wellbeing Conference 2025 will serve as a dynamic convergence of over 100 distinguished delegates, including global thought leaders, corporate trailblazers, HR visionaries, and wellness pioneers, all united to champion the creation of healthier, more resilient workplaces. With the global corporate wellness market poised to soar…

Comic Con India, the country’s largest pop culture festival, is set to make its debut in the Northeast with the first-ever Guwahati edition on November 22-23, organizers announced. The two-day event promises a complete celebration of comics, cosplay, anime, gaming, and experiential sessions, bringing the global fandom experience closer to fans in the region. Speaking about the expansion, Akshat Rathee, Co-founder and MD of NODWIN Gaming, said, “Guwahati has always been a cultural gateway to the Northeast. Now, the city becomes a stage where local creativity and fandom can shine for the world to see. Fans no longer need to…

Gurgaon-based Medanta – The Medicity, recognised as India’s Best Private Hospital by Newsweek for six consecutive years, successfully conducted a two-day medical camp for Indian Oil Corporation Ltd. (IOCL) employees in Assam. The initiative, held in association with IOCL Refinery Hospitals in Guwahati and Bongaigaon, concluded on August 23. The camp was organised at two venues – IOCL L & D Centre, Noonmati, Guwahati on August 22, and Refinery Hospital, Bongaigaon on August 23. Senior specialists Dr. Pawan Rawal, Senior Director, Gastrosciences, and Dr. Sharad Tandon, Director, Cardiac Care, provided consultations and delivered awareness sessions on preventive healthcare. Dr. Rawal…

KalyanJewellers, one of India’s leading jewellery brands, has announced the launch of its all-new showrooms in Dibrugarh’s K.C. Gogoi Path, Khalihamari, Assam. The grand inauguration will take place on Friday, August 29, 2025, at 4:00 PM, with actor Genelia D’Souza set to unveil both the Kalyan Jewellers and Candere outlets. The new showrooms will feature an extensive collection of designs presented in a world-class ambience. Commenting on the expansion, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “Assam is among the most critical markets for us, and with this launch, we aim to strengthen our presence while offering greater convenience…

Renault India has launched the New Kiger, a refreshed version of its popular sub-four metre SUV, featuring over 35 enhancements in design, technology, performance, and safety. The SUV gets a powerful 100 PS turbocharged engine, offering class-leading torque-to-weight ratio and segment-best fuel efficiency. Priced between ₹6.29 lakh and ₹11.29 lakh (ex-showroom), the New Kiger is available in multiple trims, including the premium Techno and Emotion variants. Key highlights include a redesigned grille, LED headlamps and taillamps, 16-inch diamond-cut alloy wheels, dual-tone interiors, ventilated leatherette seats, and a 20.32 cm touchscreen infotainment system with wireless smartphone connectivity and 3D ARKAMYS® surround…

In a bid to strengthen its digital offerings and deepen customer engagement, India’s leading telecom operator Vi has launched the Galaxy Shooters Freedom Fest on Vi Games, available exclusively through the Vi App until August 31. The special edition combines gaming, entertainment, and exclusive rewards for users at minimal cost. The highlight of the festival is a chance to win an annual recharge worth ₹4999 for just ₹1, which includes 2GB daily data, Amazon Prime Video, and access to 19 OTT platforms such as SonyLIV, ZEE5, Lionsgate Play, and FanCode via Vi Movies & TV Super subscription. Other rewards include…

Cartoon Network and POGO have launched the 18th edition of their School Contact Program (SCP), one of India’s largest school outreach initiatives. Targeting over one million students across 1,400 schools in 17 cities, the program aims to instill values of kindness and sustainability among young learners. Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery, stated, “The 18th edition marks another milestone in shaping thoughtful, empowered citizens of tomorrow. This year’s rollout across schools, television, and digital platforms provides partners a unique, purpose-driven way to engage with kids and families nationwide.” The program features ‘POGO Heroes of Kindness’,…

India has taken a decisive step towards preparing its next generation for an AI-powered future with the launch of the SOAR (Skilling for AI Readiness) program by the Ministry of Skill Development and Entrepreneurship (MSDE). The initiative, designed for students from classes 6 to 12 as well as teachers, aims to bridge the growing skill gap in artificial intelligence and digital technologies. Under the program, students will learn the fundamentals of AI through stories, games, and case studies, progressing to advanced activities such as coding, data analysis, and chatbot creation. Ethics will remain a core element, ensuring responsible use of…

Flipkart, India’s homegrown e-commerce giant, in partnership with the North Eastern Development Finance Corporation Limited (NEDFi), organized a workshop in Guwahati to enhance digital market access for local MSMEs and artisans. The session, attended by over 100 participants, aimed to equip weavers and artisans with the skills and knowledge to scale their businesses through Flipkart’s marketplace. Shri P V S L N Murthy, Chairman and Managing Director of NEDFi, highlighted that the Flipkart Samarth program seeks to bridge the digital divide and create sustainable livelihoods for underserved communities. He also hinted at plans for a Common Facility Centre for packaging…

Bajaj Auto Ltd., India’s leading two- and three-wheeler manufacturer, today launched its Festive Hattrick Offer, providing customers with triple benefits on the Pulsar range. The limited-period initiative, covering Maharashtra, Gujarat, Karnataka, Andhra Pradesh, Telangana, Odisha, West Bengal, North East, and Uttar Pradesh, delivers advantages worth ₹10,000 through cashback, insurance savings, and zero processing fees. Coinciding with its new campaign, “Duniya Dekhti Hai Tu Dikha,” the offer encourages India’s youth to showcase their daring spirit while enjoying the performance and pride of owning a Pulsar motorcycle. Bajaj Auto emphasizes the alignment of the Hattrick offer with India’s festive calendar, from Navratri…