Business Bureau

Srijan Realty, one of Eastern India’s leading real estate developers, has announced the fifth edition of its cultural initiative, Srijan Sharad Purashkar (SSP), honouring the festive spirit of Bengal with the theme “Shobuj Sharadiya – Tradition Meets Responsibility.” Launched in 2019, the award recognises the creativity and community spirit of housing society pujas in Kolkata. From 150 participants in its debut year, SSP has expanded to more than 300 housing societies across the city and 38 associations of Non-Resident Bengalis worldwide. In 2024, the initiative reached over 1.15 million digital viewers globally, making it a much-anticipated cultural platform. This year’s…

Global energy management leader Schneider Electric has launched its national retail activation campaign in Guwahati, part of the “Bring Home the Smart” initiative aimed at strengthening engagement with retailers and electricians across India. The campaign features live product demonstrations, interactive sessions, and hands-on training to enhance stakeholder knowledge and trust. The campaign highlights Schneider Electric’s latest innovations, including the Miluz Zeta switches with Air Quality Indicator for real-time indoor monitoring, motion-sensing LED foot lamps for nighttime safety, and the Wiser Smart Home Automation system offering GPS-enabled appliance control and energy management. These solutions reflect the company’s commitment to intuitive design,…

Renault India has launched the 10th Anniversary Edition of Kwid, celebrating a decade of the car that transformed India’s entry-level segment. Limited to 500 units, the special edition is priced at ₹5.14 lakh (MT) and ₹5.63 lakh (AMT), ex-showroom pan-India. The anniversary edition, based on the Techno variant, introduces 10+ exclusive enhancements, including dual-tone colour options—Fiery Red with Black Roof and the new Shadow Grey with Black Roof. It also features shiny black Flex Wheels, yellow grille inserts, and distinctive anniversary decals. Inside, the cabin gets themed seat designs, yellow accents, illuminated scuff plates, and leatherette steering with mustard stitching.…

Starbucks India is set to celebrate DurgaPujo with its first-ever Pujo-inspired menu, “Aamar Pujo, Aamar Starbucks,” launching on September 20 across select stores in Kolkata, Guwahati, Siliguri, Gangtok, Bhubaneswar, Jamshedpur, Patna, and Ranchi. The festive menu blends Eastern India’s culinary heritage with Starbucks’ signature coffee offerings, featuring dishes such as Chingri Turnover, Bhetki Bhaja Sandwich, Aloo Poshto Burger, Kasundi Chicken Burger, and Dhakai Chicken Wrap. Sweet treats include Mihidhana Brulee and Kalakand Pie, reimagining traditional Bengali mithai for a contemporary palate. Complementing the menu are two exclusive beverages: Chocolate Foam Cold Brew and Jaggery Cloud Latte. Customers can also enjoy…

Shyam Steel, a trusted name in India’s steel industry for over 79 years, has officially entered the decorative paints segment with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been roped in as the brand ambassador, adding youthful appeal to the new line. The brand’s tagline, “Macaw ke rang, magic ke sang”, promises bold, premium colors that aim to bring vibrancy and warmth to homes across India. The launch in West Bengal coincided with the auspicious beginning of Navratri, aligning with Durga Puja celebrations. Shyam Steel unveiled Macaw Paints at various Durga Puja pandals, symbolizing a colorful journey…

Mirae Asset Investment Managers (India) Pvt. Ltd. has strengthened its presence in the North-East by inaugurating its first office in Assam and 25th nationwide at Dihang Arcade, GS Road, Guwahati. The new branch is expected to enhance accessibility for investors and distribution partners across Assam and other North-Eastern states. Swarup Anand Mohanty, Vice Chairman & CEO, Mirae Asset Investment Managers, said, “The North-East has been one of the promising regions for mutual fund participation, and we have seen encouraging growth here. With our new office in Guwahati, we want to be closer to our investors and partners, ensuring they have…

Vi-John, India’s leading shaving cream brand with over six decades of grooming legacy, has launched its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign highlights grooming as a reflection of individuality and authenticity, rather than imitation. Ranbir Kapoor, bringing charisma to the message, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.” Conceptualized by Havas Creative India and executed with Dentsu…

Tata Tea Gold, West Bengal’s leading tea brand, today announced the launch of its Durga Pujo campaign, Banglar Shilpi Shojjito Pujo, celebrating the state’s rich cultural heritage. The campaign features limited-edition festive packs designed in collaboration with acclaimed local artists, including Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose. Utilizing diverse mediums such as acrylic, oil, watercolor, dry pastels, and digital art, each pack portrays iconic Pujo rituals — from the dhaki beats of Shashti to the vibrant sindoorkhela on Dashami — offering consumers both collectible value and festive nostalgia. The campaign launch was marked by an…

This National Chai Day, tea lovers across India can indulge in a variety of specially curated brews as Tata Tea and Tetley roll out their latest offerings nationwide. Tata Tea Premium celebrates regional tastes with hyperlocal blends, from “Dumdar Chai” for Uttar Pradesh to “Kadak Assam Chai” for Odisha, priced between Rs 150 and Rs 315 and available in major retail stores and e-commerce platforms including Amazon and Tata Nutrikorner. Tata Tea Gold offers a rich aroma and taste with Assam valley teas and highland leaves, priced up to Rs 600 for a 1kg pack. Health-conscious consumers can opt for…

Ecoline Exim Limited, engaged in the manufacturing of sustainable, biodegradable packaging and promotional bags, has announced the launch of its Initial Public Offering (IPO) on the NSE Emerge platform. The IPO will open on September 23, 2025 and close on September 25, 2025, with a price band of 134 to 141 per equity share of face value 10 each. The public issue consists of a Fresh Issue of 43,40,000 equity shares and an Offer for Sale of 10,80,000 equity shares by the promoter selling shareholders, aggregating to 76.42 crore at the upper price band. The issue is being managed by…