Business Bureau

Nissan Motor India has unveiled the country’s first 10-Year Extended Warranty Plan for its flagship SUV, the New Nissan Magnite, which recently earned a Global NCAP 5-star rating for adult occupant safety. The initiative positions Nissan as a forward-thinking player, aligning with international best practices in customer retention and brand loyalty. The plan, applicable only to vehicles with the standard 3-year warranty, offers flexible coverage — 3+7, 3+4, 3+3, 3+2, and 3+1 years — at just 22 paise per km or INR 12 per day. For the last three years, coverage is limited to engine and transmission, following seven years…

Rasna Pvt. Ltd., the world’s largest manufacturer of instant beverages, has officially launched the all-new Jumpin, a 100% Indian-made ready-to-drink (RTD) fruit juice, coinciding with India’s 79th Independence Day. The launch aligns with Prime Minister NarendraModi’s call to promote Swadeshi products under the “Be Indian, Buy Indian” campaign. With this move, Rasna enters the RTD segment, aiming to capture a share of the growing INR 1000 crore market. As part of the celebrations, Rasna distributed Jumpin beverages to Border Security Force (BSF) personnel and their families, honoring their dedication to national security. Speaking at the launch, Rasna Group Chairman Piruz…

Tanishq, India’s leading jewellery brand from the Tata Group, expanded its retail footprint with the inauguration of a new store in Baruipur, Kolkata. The grand launch was officiated by Mr. C K Venkataraman, Managing Director, Titan Company, and Mr. Alok Ranjan, Circle Business Head, Tanishq. As part of the celebrations, the brand is offering a free gold coin on every purchase from 14th to 16th August 2025. The store is located at Padma Pukur, Baruipur Kulpi Road, opposite Padma Pukur Petrol Pump. Spanning 5,000 sq. ft., the Baruipur store showcases a wide range of Tanishq jewellery, including plain gold, diamonds,…

Vi Movies & TV, the content aggregator platform from Vi, is witnessing a surge in viewer engagement ahead of India’s 79th Independence Day, combining live events with curated patriotic content from top OTT platforms. The platform enables Vi users to stream the Flag Hoisting ceremony and Prime Minister Narendra Modi’s address live from the Red Fort, New Delhi, free of subscription, while also offering a special watchlist featuring films and series such as Uri: The Surgical Strike, Mukhbir – The Story of a Spy, Sam Bahadur, Avrodh: The Siege Within, and Neerja. With subscription plans starting at Rs. 154, Vi…

Tide, a leading business management platform for SMEs, has introduced Fixed Deposits (FDs) on its app, enabling small businesses to earn competitive returns in a fully digital, paperless process. With interest rates up to 8.84% per annum and tenure options from 7 days to 60 months, SMEs can now invest idle funds starting at ₹1,000 through RBI-regulated banks and NBFCs, including Suryoday Small Finance Bank, Bajaj Finance Ltd., and Mahindra Finance. The feature aims to address gaps highlighted by RBI and CRISIL data, which show over 85% of SME funds lie in low-yield current accounts, while 60% of SMEs prefer…

Honda Motorcycle & Scooter India (HMSI) has strengthened its presence in the Northeast by inaugurating a new authorized main dealership, Jainco Honda, at MG Road, Jorhat, Assam. The outlet offers Honda’s 4S solutions — Sales, Service, Spare Parts, and Safety — under one roof, aiming to provide a complete two-wheeler experience. The dealership will showcase HMSI’s full product portfolio, including four scooter models — Activa and Dio in the 110cc segment, and Activa 125 and Dio 125 in the 125cc segment — along with ten motorcycle models ranging from 100cc to 200cc, including Shine 100, Unicorn, and Hornet 2.0. A…

Tractors and Farm Equipment Limited (TAFE), maker of the iconic Massey Ferguson tractors, concluded the second edition of its Massey DYNASTAR Contest – Season 2, recognising scalable, socially impactful agricultural innovations. The contest drew over 16,000 entries from 26 states and 5 Union Territories, with 12 finalists representing Assam, Gujarat, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, and Uttar Pradesh. The grand prize — a Massey Ferguson 254 DYNASMART 2WD tractor worth ₹8.2 lakh — went to Belgaum’s Avinash Desai for his mobile slurry dewatering machine concept. Prateek Agarwal from Hojai, Assam, secured second place with a solar-powered energy hub, while…

Godrej Industries Group (GIG) has launched a light-hearted campaign this Raksha Bandhan celebrating “work siblings” — colleagues who playfully tease, support, and share the camaraderie of real siblings. With changing family structures and more millennials choosing to have only one child, the traditional sibling bond is becoming rarer. A 2023 YouGov-Mint-CPR survey revealed that 47% of urban millennials prefer just one child. Through lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, the ‘Work Sibling – India’s New Badge of Workplace Bonding’ campaign includes a satirical digital film and interactive social media activity encouraging professionals to “adopt” their favourite colleagues as official…

Divine Solitaires has announced the return of its flagship celebration, The Solitaire Festival of India (TSFI), now in its fourth national edition. Running from August 1–31, 2025, across partner retail stores in over 100 cities, the festival promises an enhanced diamond shopping experience with assured gifts, weekly mega draws, and a bumper finale. Under the theme “Sparkle Se Surprise Tak”, shoppers can expect unique rewards such as Spin the Wheel prizes, surprise picks, and Divine Vouchers, along with high-value gifts like iPhones, washing machines, laptops, PlayStation 5 consoles, and even a car. The grand Bumper Draw on September 3 will…

Celebrated designer Gaurav Gupta unveiled his Indian Couture 2025 collection, Quantum Entanglement, at the Jio World Convention Centre in Mumbai on August 8, marking his bridal couture debut in partnership with ChivasLuxe Collective Perfumes. The showcase, attended by over 500 guests, recreated the emotional journey of an Indian wedding — from cocktails to vows to the reception — through immersive fashion storytelling. Drawing inspiration from the physics theory of eternal particle connection, Gupta’s designs fused Indian craftsmanship with futuristic precision. Banarasi brocades, Chantilly lace, semi-precious inlays, and 3D florals defined the line, which also featured a 10-piece bridal segment and…