Business Bureau

Following the blockbuster response received at the Auto Expo 2023, Tata Motors, India’s leading automobile manufacturer, today, announced the arrival of its new league of #DARK**products. Enhancing its successful SUV range even further, this new series comprises a more up-market rendition of India’s no. 1 SUV – the Nexon, the company’s premium SUV – the Harrier, and its flagship SUV – the Safari. The #DARKrange is a premium range of passenger vehicles with an adaptive User Interface, a larger Infotainment Screen, and 10 new ADAS features. It is designed to be the best companion for progressive customers who want to…

The Parag initiative of Tata Trusts announced the 4th edition of the Parag Honour List (PHL). The aim of the PHL is to curate a comprehensive collection of remarkable literature each year to bring them wider readership and make it accessible to librarians, teachers, and parents. This helps recognise emerging publishers and writers while promoting access to quality literature for all. The Parag Honour List 2023 was launched by Additional Chief Secretary, Department of Rural Development and Panchayati Raj, Government of Karnataka, Uma Mahadevan, literary agent, and publishing commentator Kanishka Gupta and children's writer, educator and PHL English jury member…

India Health Fund (IHF), a Tata Trusts initiative focused on improving health outcomes in infectious diseases, announced funding for two pioneering platform tools that can be used for diagnosis of multiple diseases. Developed by Ameliorate Biotech Pvt. Ltd. and Medprime Technologies respectively, the innovations, a fever panel to detect dengue, chikungunya, and malaria; and a microscope-agnostic AI-enabled diagnosis software that is applicable across diseases. Mosquito-borne diseases are rampant in India, with an observed rise in dengue and chikungunya cases between 2015 and 2021. These illnesses often present similar symptoms at an early stage, leading to misdiagnosis or delayed diagnosis. There…

Myntra has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani, as a part of its latest brand campaign ‘Be Extraordinary Every Day’.  Ranbir and Kiara appear in two ad films each, with Ranbir promoting men’s casual wear and Kiara, women’s western wear and ethnic wear, driving home Myntra's fashion narrative, with millions of their fans from all over the country. Myntra offers its customers the best of fashion, beauty and lifestyle, from a wide selection of 6000 leading international, domestic and D2C brands and a whopping 1.7 million trend-first styles at a wide…

Pristyn Care, the leading healthcare secondary surgery provider, has further strengthened its presence in eastern India. It has now partnered with 60+ hospitals and has launched 50 clinics across Kolkata, Bhubaneswar, Patna, Ranchi, Guwahati and Siliguri. With a total of 100+ surgeons in the eastern region, the company has successfully completed 1 lakh+ patient consultations last year. The company's goal is to double its presence by year-end by expanding into more cities. Pristyn Care is operating in over 15 surgical categories, such as General Surgery, Ophthalmology, ENT, Urology, Gynaecology etc., and plans to expand into IVF, hair transplant and bariatrics.…

Okaya EV, India's fastest-growing electric vehicle brand, has unveiled a new electric scooter “Faast F2F”. With a remarkable range of 70–80 km on a single charge and a top speed of 55 km/h depending on the load, it’s ideal for city rides. Okaya Faast F2F is designed for those who are seeking for a dependable, economical, and pleasant city scooter. Okaya has launched the Faast F2F electric scooter, powered by 800W-BLDC-Hub Motor and 60V36Ah Lithium ION-LFP battery, with a 2-year warranty. It is aimed at students, young professionals, and home-makers to increase the adoption of electric vehicles. Okaya Faast F2F…

Mountain Dew® has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew® unveiled its new film featuring brand ambassador, Hrithik Roshan. With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s on going‘Darr Ke Aage Jeet Hai positioning across its consumers in India. The film begins with Hrithik Roshan preparing to perform a never-done-before free fall stunt in a cargo plane from a high-altitude. His…

Dabboo Ratnani, India's top fashion and celebrity photographer, collaborated with FUJIFILM India to organize a fashion photography workshop at HHI in Kolkata. He was a brand ambassador for Fujifilm India's X & GFX Series Digital Cameras and shared his professional experience using their cutting-edge products. FUJIFILM India is a pioneer in imaging solutions and optical devices, introducing cutting-edge technologies such as advanced auto-focus technology, modern age APC sensor, adaptability to interchangeable lenses, and producing images with brilliant color quality. The brand's latest offerings under its premium GFX and X series range of cameras can capture both stills and fast-moving objects…

The first meeting of the Culture Working Group (CWG) was organised on Thursday in Khajuraho, famous for its grand temples with ancient and rich cultural heritage.The priority of the meeting, which runs till February 25th is mainly focused on four issues –– 'Protection and Restoration of Cultural Property', 'Promotion of Cultural and Creative Industries and Creative Economy', 'Using Living heritage for a Sustainable Future' and 'Leveraging Digital Technologies for the Protection and Promotion of Culture'. To further engage with these priorities, CWG has also developed a robust year-long program of cultural projects such as exhibitions, immersive experiences, symposiums, seminars, art…

To promote cultural and linguistic diversity, UNESCO designated 21st February as International Mother Language Day in 1999. The theme of the 24th edition of International Mother Language Day was ‘Multilingual Education – The need to transform education’. Programs were organized at different places on the occasion of International Mother Language Day. On this day, people in West Bengal and Bangladesh pay homage to those who sacrificed their lives for the recognition of Bengali as a language. It is celebrated as Ekushe February, 'Mother Tongue Day' or Shahid Dibash. Various processions and programs were organised in Kolkata to celebrate this day.…