11
Mar
Max Life Insurance Company Ltd. (“Max Life”/ “Company”) unveiled the findings of the fifth edition of its flagship survey India Protection Quotient survey (IPQ)*conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. The survey revealed deep insights into the financial preparedness of urban Indians living in the country’s East region. The East zone of urban India is the least financially protected region, scoring 39 on the protection quotient scale, significantly lower than the all-India score of 43. Life insurance ownership in the East zone is 76%, indicating positive financial preparedness, but it lags in financial awareness…
