Business Bureau

Flipkart India Private Limited today launched the ‘Flipkart Samarth Krishi’ program with the aim of providing India’s farming communities and Farmer Producer Organisations (FPOs) with national market access and more negotiation power through its platform. The 'Flipkart Samarth Krishi' program seeks to empower Indian farmers and boost the agricultural sector. It will help them grow sustainably, get market-ready, and become a part of the mainstream economy through relevant partnerships. Farmers and FPOs will be trained and upskilled on technologies and best practices for improving the quality of produce. Flipkart India has partnered with several industry and government bodies to source…

Shopsy by Flipkart, Bharat's fastest-growing hyper-value e-commerce platform, has launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform's affordable pricing and product range curated especially for customers seeking value. The TVC is built on the insight that in Indian families, parents get annoyed when their children spend a lot of money on shopping. The campaign aims to bolster Shopsy's positioning as a value-driven shopping destination for the consumers of Bharat. The film begins with a typical scenario at breakfast time in a middle-class home where Sara's father is seated by…

The 2nd meeting of the Global Partnership for Financial Inclusion (GPFI) under the G20 India Presidency began in Hyderabad on March 6. The meeting deliberated on the role of stakeholders in harnessing innovations in digital payment systems and designing payment DPIs for inclusive growth. There was also discussion on leveraging digital public infrastructure for financial inclusion and productivity gains. During the panel discussion, Dr. Ruth Goodwin Groen, MD, Better Than Cash Alliance, made a presentation on the development of innovative payment systems. This was followed by a panel discussion on ‘Symposium on Digital Payments and Remittances’. Key deliverables for the…

India takes special care of all its neighbouring countries under the ‘Neighbourhood First Policy’. Bilateral development projects are being implemented all over Bhutan with assistance from the Indian government. In line with this, the 5th Bhutan-India Small Development Project (SDP)/High Impact Community Development Project (HICDP) Committee meeting between the Royal Government of Bhutan and the Government of India for the 12th Five Year Plan (FYP) was held in Thimphu on 28th February. The Committee reviewed the progress of 524 Projects being implemented across 20 Dzongkhags and 4 Thromdes in Bhutan and approved Rs. 850 Crore for local governments in areas…

G20 Sherpa Amitabh Kant hosted an event on ‘Building Resilient and Inclusive Economies: The Promise of Digital Public Infrastructure’. Union Minister of Communications, Electronics and IT, and Railways Ashwini Vaishnaw delivered the keynote address, while Bill Gates, Co-chair and Trustee, Bill and Melinda Gates Foundation, was the guest of honour at the event. The event also included a panel discussion between MobiKwik Chairperson and Co-founder Upasana Taku, ZestMoney Co-founder and CEO Lizzie Chapman, and Open Financial Technologies Co-founder and COO Mabel Chacko, moderated by the Sherpa. Digital public infrastructure is an important priority of India during its presidency year. A…

Axis Mutual Fund, one of the fastest growing fund houses in India, announced the launch of their New Fund Offer – Axis NIFTY G-Sec September 2032 Index Fund. It is an open-ended target maturity debt index fund investing in constituents of the NIFTY G-Sec September 2032 Index. Aditya Pagaria and Hardik Shah would be managing the newly launched fund and the minimum investment amount is Rs. 5,000/- and in multiples of Rs. 1/- thereafter. The Axis NIFTY G-Sec September 2032 Index Fund is a passive fund that will allocate 95% to 100% of its portfolio to debt instruments and the…

Axis Mutual Fund launches ‘Axis Nifty G-Sec September 2032 Index Fund’ Axis Mutual Fund, one of the fastest growing fund houses in India, announced the launch of their New Fund Offer – Axis NIFTY G-Sec September 2032 Index Fund. It is an open-ended target maturity debt index fund investing in constituents of the NIFTY G-Sec September 2032 Index. Aditya Pagaria and Hardik Shah would be managing the newly launched fund and the minimum investment amount is Rs. 5,000/- and in multiples of Rs. 1/- thereafter. The Axis NIFTY G-Sec September 2032 Index Fund is a passive fund that will allocate…

Leading telecom operator, Vi is inviting users in West Bengal to join its network at just Rs. 99. Vi is the only brand to offer entry-level recharge at an affordable price point of Rs. 99 pan-India. Vi has launched a creative campaign inviting Mobile phone users to ‘Switch to Vi’ and full talk time and 200 MB of data at Rs 99 for 28 days. Inviting value-conscious users to join the high-speed Vi network, Sukanta Das, Cluster Business Head- East, Vodafone Idea Limited said, “Mobile users and non-users in West Bengal can now join the Vi network at just Rs.…

Retail-focussed non-banking financial company IIFL Finance has launched the ‘Sapna Aapka Loan Hamara Campaign’ with top actress Tamannaah Bhatia as a part of its pan-India marketing outreach. IIFL aims to reach 350 million+ consumers with its offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan, and microfinance loan segments. The large-scale country-wide marketing campaign is running across TV, digital, cinema, Radio and prints media among others. The campaign is aimed at the unbanked and under-banked segment of customers with growing credit needs. IIFL Finance serves over 8 million…

NAR-India [National Association of Realtors India], India’s largest association for realtors has announced the 15th edition of its Annual Convention NARVIGATE 2023, to be held at Coimbatore in March this year. The Convention is a two-day event with 2000 + industry stakeholders. NARVIGATE 11* 76* is an event hosted by the Coimbatore Association of Realtors (COAREA) to showcase the available opportunity in different parts of the country and discuss current and future trends in the Indian Real Estate sector. NARVIGATE 2023 will bring together dignitaries from Government, regulatory bodies and real estate sector to network, learn and forge relationships. It…