11
Dec
Senco Gold & Diamonds has announced its latest wedding collection, presented through the brand’s new campaign titled “Vivaah”. The range celebrates diverse Indian bridal traditions while offering contemporary jewellery designs for modern brides. According to the brand, the collection combines handcrafted work in gold, diamonds, polki, antique, temple and jadau styles created by its in-house karigars. Senco, which has an 85-year legacy rooted in craftsmanship, said each piece reflects traditional artistry while adapting to current bridal preferences. The campaign led by brand ambassador Kiara Advani highlights the emotional connection brides share with their wedding jewellery and emphasises individuality within traditional…
