Business Bureau

91Springboard, Google for Start-ups GfS has selected four women entrepreneurs from Kolkata for the first Cohort of their 'Level Up' program, a countrywide virtual accelerator program that allows women entrepreneurs to fund their startups and grow their businesses. They have received guidance and mentorship from industry experts to help them scale up their businesses and establish their brands as prominent players in the Indian startup ecosystem. The 'Level Up Program' is aimed at providing insights and guidance from accomplished mentors from Google and other leading corporations to women led startups. 71 mentors provided masterclasses, peer meetups, tools and expertise for…

The festival of colors, Holi, is celebrated each year to honor the arrival of spring and mark the end of the winter season. It is a time to make merry and rejoice in the colorful nature of life, drenching each other in clouds of colored powder. There are family get-togethers, exchanging of gifts, and delectable food. However, it is easy to get carried away and overindulge in unhealthy snacks and food, which can have a negative impact on one's health. This year, we can plan for a healthier Holi by replacing unwholesome snacks with almonds. Almonds are known to be…

Amazon is celebrating five years of Alexa’s launch in India. The AI has catered to millions of Indian customers over the years and become a trusted companion to play music, control smart home appliances, get information, set up alarms and reminders, pay bills, engage in fun banter, and much more. Amazon is offering discounts and special deals on its best-selling Alexa devices for 72 hours, from 12:00 AM on 2nd March 2023 till 11:59 PM on 4th March 2023. Customers can also shop from a curation of smart home gadgets and Alexa built-in devices from brands such as boAt, Noise,…

A global leader in intent-driven customer engagement solutions, [24]7.ai has laid a strong focus on creating a gender-inclusive workplace. The company hired over 3200 women employees during the year, taking the overall number of women in its workforce to over one-third. To commemorate International Women’s Day, 2023, it has also launched ‘Shakti EmpowHer,’ an informal women’s network that focuses on mentoring, supporting, and creating a stronger voice for women across the organisation.[24]7.ai’s equitable and inclusive policies and initiatives have been lauded by the industry. [24]7.ai has been certified among the ‘TOP 50 Best workplaces for women,2022’ by Great Place to…

Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends. In an exclusive preview in Mumbai on Monday, February 27, the brand revealed a glimpse of what’s in store. Royal Stag Boombox audaciously brings together polar opposites of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to make original music, to create a new soundscape.For many years, music has been a key consumer engagement pillar for the brand. Today,…

Australian Prime Minister, Anthony Albanese is currently on his first State visit to India. He arrived at Ahmedabad on Wednesday along with Australia's Minister for Trade and Tourism, Senator Don Farell and Minister for Resources and Northern Australia, Madeleine King. Accompanying them are also Australian business leaders. PM Albanese tweeted, “Trade with India presents Australian businesses and workers with tremendous opportunities for growth.” The first day of his visit involved celebrating Holi in Ahmedabad and visiting the Sabarmati Ashram, where he paid homage to Mahatma Gandhi’s legacy. After celebrating Holi, PM Albanese tweeted, “Holi’s message of renewal through the triumph…

India’s homegrown Paytm Payments Bank is currently the only platform to exclusively offer UPI LITE payments, which enables faster real-time transactions with a single tap on the Paytm app. Paytm UPI LITE will never fail even during peak transaction hours, even when banks have success rate issues. Paytm UPI LITE, enabled by NPCI, enables users to carry out small-value UPI transactions without using a PIN. It provides a superfast, convenient, and hassle-free transaction experience as users don't have to enter a PIN every time they make a payment. Users can transfer UPI balance back to the same bank account anytime,…

Flipkart, India’s homegrown marketplace, successfully concluded its on-ground seller event ‘Vyapaar Ka Tyohaar’ hosted to sensitize sellers from Kolkata and neighboring regions about the business growth opportunities available to them which can be leveraged from the platform’s insights and services. The event witnessed a confluence of over hundreds of sellers from across West Bengal, who had the opportunity to interact with Flipkart leadership and imbibe key insights, offerings of the platform for their business growth. This program is part of a series of on-ground seller engagements across the country in cities such as Jaipur, Surat, Mumbai, Bangalore, New Delhi and…

Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food, has launched a new television commercial campaign for its popular Rich Marie biscuits range, featuring former Indian cricket captain, Sourav Ganguly in a never-before-seen avatar. In the new TVC campaign, Sourav Ganguly, the former BCCI chief plays the character of the famous Bollywood villain 'Robert'. Bisk Farm’s offer coinciding with the launch of its new TVC campaign allows lucky customers a chance to win 10g* gold coins on the purchase of a 300g* pack of Bisk Farm Rich Marie biscuits. As part of this…

Max Life Insurance Company Ltd. (“Max Life”/ “Company”) unveiled the findings of the fifth edition of its flagship survey India Protection Quotient survey (IPQ)*conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. The survey revealed deep insights into the financial preparedness of urban Indians living in the country’s East region. The East zone of urban India is the least financially protected region, scoring 39 on the protection quotient scale, significantly lower than the all-India score of 43. Life insurance ownership in the East zone is 76%, indicating positive financial preparedness, but it lags in financial awareness…