Business Bureau

Toyota Kirloskar Motor (TKM) unveiled a Prototype of the World's First BS6 (Stage II) Electrified Flex Fuel Vehicle. This milestone reaffirms and demonstrates TKM’s dedication and ongoing endeavours to introduce advanced & green mobility solutions in line with the nation’s key priorities. The challenge with FlexFuel Vehicles is lower fuel efficiency of Ethanol due to its lower energy density. Globally to counter this challenge, Electrified FlexFuel Vehicles are being introduced, as an advanced green technology that has both the flex fuel engine as well as an electric powertrain. Electrified FlexFuel Vehicles provides the twin benefit of higher fuel substitution (with…

Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has unveiled the findings of the third edition of its retirement survey, India Retirement Index Study (IRIS), conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. The survey assesses urban India's preparedness to live a healthy, peaceful, and financially secure retired life. For the digital study*, 2,093 respondents were surveyed across 28 cities in India. Urban India's retirement index has risen from 44 to 47, attributed to a 3 point increase in health awareness from 41 in IRIS 2.0 to 44 in IRIS 3.0. Urban Indians are increasingly…

The concession agreement ceremony was graced by the august presence of Shri Sarbananda Sonowal, Hon’ble Union Minister for Ports, Shipping & Waterways and AYUSH; His Excellency Sultan Ahmed Bin Sulayem, Group Chairman & CEO, DP World; Shri Shripad Naik, Hon’ble Minister of State for Ports, Shipping & Waterways and Tourism; Shri Shantanu Thakur, Hon’ble Minister of State for Ports, Shipping & Waterways; Shri T.K. Ramachandran, Secretary to the Govt. of India, MoPSW and other Senior officials of MoPSW and DP World. On August 25, 2023, Shri S.K. Mehta, Chairman of Deendayal Port Authority, and Shri Rizwan Soomar, MD & CEO…

Bacardi India launches 'Legacy', its first-ever made-in-India whisky innovation, entering the Indian-made whisky segment. India is one of the fastest growing markets for Bacardi globally, and the organization is rapidly investing behind its strategic and ambitious vision for the market. The new premium Indian whisky - Legacy - which truly embodies the culture and passion of India, has been introduced across shelves in Assam. Legacy, Bacardi's premium Indian whisky, is crafted with Indian grains and a blend of Indian and Scottish malts. It has a rich, peaty flavor, fruity notes, and toasted oak undertones. The Indian whisky market is expected…

Airtel Payments Bank, Frontier Markets, and Mastercard Center for Inclusive Growth launched She Leads Bharat:Udyam, an initiative to empower 100,000 women-owned small businesses with resources and opportunities for income growth. The initiative was announced at the Asia Inclusive Growth Forum, where over 100 leaders discussed inclusive growth in India and the global south. Frontier Markets is launching an initiative to empower 100,000 women-owned small businesses in Rajasthan and Uttar Pradesh through its Meri-Saheli platform. 10,000 of these businesses will become Airtel Payments Bank Business Correspondents (BCs) to unlock additional revenue streams. The initiative aims to empower women-owned small businesses by…

Mobil launched a campaign called "Trucking is Hard; Choosing Engine Oil Shouldn't Be," aiming to help truckers choose the right quality engine oil for their trucks. The campaign prioritizes truckers' needs and age, making purchasing decisions easier and more convenient.Mobil has simplified product labels by renaming products, using icons, and easy claim language. The company has launched an initiative to promote sustainable packaging with 50% Post-Consumer Recycled (PCR) plastic pails for engine oil, making Mobil Delvac™ products the first in India. Mobil also introduced Mobil Delvac™ Modern and Mobil Delvac™ Legend, offering engine protection and longer replacement intervals for new…

Toyota Kirloskar Motor (TKM) announced the start of bookings and the prices of its latest offering - The All New Toyota Rumion which was launched earlier in August 2023. Available in six grades, this extraordinary new compact B-MPV is expected to set new standards with its unmatched space and comfort, excellent fuel efficiency, stylish and premium exterior design.The latest offering by TKM will be available at ex-showroom prices from Rs.10,29,000 to Rs. 13,68,000 with deliveries expected to commence from 8 September onwards. This 7-seater MPV is powered by the 1.5-litre K series petrol engine, featuring the Neo Drive (ISG) technology…

Abbott has launched the 'Vertigo Coach' app in India, a digital health solution for people with vertigo. The app provides information and resources to manage their condition holistically, empowering them with lifestyle choices and exercise tips. It can be downloaded on the Apple App Store and Google Play Store. Vivek V Kamath, Managing Director, Abbott India Limited, emphasizes, “We are committed to helping people with vertigo make any necessary lifestyle changes and stick to their treatment better with such comprehensive digital solutions. This can help them move forward in life with confidence.” The Vertigo Coach app is a comprehensive platform…

The Advertising Standards Council of India (ASCI) proudly unveils the ASCI Academy, a pioneering initiative poised to amplify the advertising industry's capacity to create more responsible and progressive advertising campaigns. Building upon ASCI's established corrective role which comes alive post ad publication, this pioneering platform embeds self-regulation right at the point of the inception of advertisements. The ASCI Academy empowers industry professionals, including influencers and students, with a foundational understanding of advertising regulations and ethical practices. Its mission is to cultivate responsible advertising professionals, upholding consumer trust in brands in today's digital landscape. The academy offers diverse online, in-person, and…

Indian consumers prioritize quality as primary factor in purchase, with , nearly one in every two Indian consumers is prioritizing it. The latest research by Dulux shows that Indian consumers trust the brand and it’s superior quality products to keep their homes looking good year after year. AkzoNobel India Limited, a leading paints and coatings company, launched Dulux Assurance in 2021, offering a three-month warranty program for Dulux Paints. This comprehensive program ensures perfect color, finish, and coverage on select products, aiming to meet Indian consumers' expectations. As AkzoNobel's first-ever warranty program in India, Dulux AssuranceTM provides "A COAT OF…