17
Oct
Rajnigandha has launched an AI-powered campaign, #rajnigandhamasterstroke, to celebrate the artistic spirit of cricket in India. The campaign is available on the official portal and promoted on various consumer engagement channels. Mindshare collaborates with Rajnigandha to develop the campaign, which is more than just a campaign; it is a movement that celebrates cricket while democratizing art. The campaign uses GenerativeAI technology to connect Rajnigandha's values with the spirit of cricket. Fans can share their creations with #rajnigandhamasterstroke, making their voices heard in the cricket fever. Participants can access the campaign's landing page via QR code scans or direct links. The…
