Business Bureau

NDTV, India's most trusted news network, is back with the triumphant 10th season of 'Banega Swasth India', which is India’s longest running public health campaign. ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last 9 years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives. In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum,…

Johnson & Johnson Vision has partnered with Superstar Ranveer Singh to promote contact lens use among Gen Zers and millennials. The campaign aims to increase awareness about eye health and welcome new wearers. It emphasizes ACUVUE® as the top-selling brand family, encourages optometrist consultations, and introduces affordable packages to dispel misconceptions about high price points. The campaign aims to build awareness and encourage new contact lens wearers. ACUVUE® has been instrumental in India's eye health transformation by understanding consumer needs and addressing concerns about contact lenses usage. The brand is working to bridge the gap between consumers and optometrists by…

Bhuwan Ribhu's book, 'When Children Have Children: Tipping Point To End Child Marriage', offers a blueprint for India to become free from child marriage by 2030, despite the ongoing issue of lakhs of minor girls being married off. The book provides a fresh hope for ending child marriage in India. Bhuwan Ribhu, a prominent child rights activist and lawyer in India, has written a book aimed at eliminating child marriage in the country. The book provides a framework and action plan to eliminate child marriage, a key milestone in the Child Marriage Free India campaign. The book was unveiled in…

The foremost digital banking platform in India, MobiKwik, today revealed its unaudited Q2FY24 results. The results show a Revenue increase of 52% compared to the same period in FY23, while PAT profitability continued for the second consecutive quarter. With a PAT of INR 5 crores, the quarter's revenues were INR 208 crores, up 17% from the same fiscal quarter before. MobiKwik has increased its revenues to INR 385 crores with a PAT of INR 8 crores in H1FY24, a 58% increase in revenues compared to H1FY23. In Q1FY24, MobiKwik announced a substantial 68% yearly Q-o-Q growth in revenue amounting to…

Tata Motors, India's leading automotive manufacturer, has started bookings for the highly anticipated Harrier and Safari models. Tata Motors is introducing the Harrier and Safari, two new SUVs, to redefine the driving experience. These SUVs, which offer advanced technology, safety features, and a design ethos, are available for booking at INR 25,000 at authorized dealerships or the company's website. The new Harrier and Safari are redesigned to cater to the needs of young consumers, focusing on their passion for adventure and adventure. Introduced in four personas – SMART, PURE, ADVENTURE, and FEARLESS, these vehicles offer personalized design, advanced technology, and…

Xiaomi India has announced its latest "Diwali with Mi" festive campaign, featuring the theme #TechSeSmartDilSeSmart, aiming to create an unforgettable Diwali experience for its customers. This year's campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart. Xiaomi is promoting the "Dil Se Smart" choice this Diwali, where innovative technology meets affordability. Brand ambassadors Disha Patani and Pankaj Tripathi, known as "Smart Angels," are leading the way in this campaign. The digital film is live, and the TVC will premiere over the weekend.  Disha Patani,…

A survey conducted by The Association of Physicians in India (API) and Ipsos in 16 cities reveals low adoption of adult immunization among adults aged 50 and older, their caregivers, and doctors. The survey shows that although 71% of adults aged ≥50 years are aware of adult vaccination, only 16% have taken any adult vaccines. Patients and doctors have provided significantly different reasons for low adoption. A survey of 90% of doctors found that lack of formal guidelines leads to a lack of interest and adoption of vaccination by patients. Doctors often hesitate to discuss adult vaccination due to time…

Mars Wrigley's SNICKERS® is launching a humorous campaign to prepare for the upcoming cricket season, focusing on the "out-of-sorts" fan moments and building on its globally adored brand proposition of 'You're Not You When You're Hungry'.Set to roll out in two phases, the campaign, ideated by DDB Tribal, unfolds the concept of making Noobie Mistakes with a quirky TVC. SNICKERS® is launching two new 10-second digital films to keep fans entertained during the peak of cricket season. The films feature fans making hilarious blunders, highlighting the brand's unique proposition as a solution to avoid such mishaps.The films aim to provide…

Soch, the largest ethnic wear brand for evenings, is launching its festive collection, "Tyohaar," which blends traditional prints with contemporary designs to embody the spirit of celebration. "Tyohaar" showcases a range of intricately crafted festive outfits, including peplum tops, shararas, kaftans, churidar sets, gowns, dresses, and sarees, showcasing the artistry and modernity of their craftsmanship. Soch's collection, inspired by printing methods and jacquard weaving techniques, aims to cater to modern women's preferences. The collection features rich brocade styles, timeless charms like Bandhani, kalamkari, and Lurex, blending traditional and modern aesthetics. The color palette showcases elegance and sophistication, with natural hues,…

The Malaysian Palm Oil Council (MPOC) recently held a consumer awareness initiative in Kolkata, India, to educate consumers about the benefits of palm oil, highlighting its significant economic impact and affordability as a cornerstone of global trade. MPOC's Kolkata consumer awareness initiative aimed to dispel misinformation about palm oil, providing consumers with information about its nutritional benefits, safety, and significant contributions to the food industry, thereby promoting accurate knowledge. Mr. Angshu Mallick, CEO of Adani Wilmar Limited, stated, "Accurate information about palm oil is not only essential but also enlightening, helping consumers make informed and healthy choices while dispelling unfounded…