24
Nov
Savlon Swasth India Mission has partnered with The Dharavi Dream Project and popular rap artist Emiway Bantai to present 'Haath Dhona Cool Hai', an anthem that promotes hand hygiene among young India. The campaign, which is part of Savlon Swasth India Mission's first collaboration with The Dharavi Dream Project, aims to make handwashing a universal practice and prevent the spread of diseases. The campaign uses the iconic hip-hop hand rub gesture, a symbol of hygiene, to promote hand hygiene. The anthem aims to make the simple hand rub gesture by rap stars worldwide an interesting and relatable symbol of washing…
