Business Bureau

Toyota Kirloskar Motor (TKM) has opened its second-largest Toyota Used Car Outlet (TUCO) in India, under the brand name "Toyota U-Trust". Aimed at offering customers with high-quality and safe used cars, Toyota U-Trust offers convenience, transparency, and peace of mind during the process of buying as well as selling of Toyota cars.This new facility spans over a vast 15,000 square feet with a capacity to display over 20+Toyota certified vehicles. Toyota U-Trust outlets aim to replicate the ambiance and customer experience of purchasing a new vehicle. TUCO, a retail touchpoint for buying and selling Toyota vehicles, undergoes a comprehensive 203-point…

The world is currently experiencing one of the most thrilling and historic technological moments in history. The era of mobile AI is here — which for Samsung opened up by the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.  Samsung has adopted a hybrid AI approach to integrate generative AI technology into its Galaxy S24 series, focusing on mobile devices as the primary access point for unlocking its potential. The company has also made the Live Translate feature on-device AI-based, allowing users to communicate without language barriers while ensuring every communication is safe and…

MAGGI has consistently made efforts to promote positive behavioral change in managing plastic waste over the years. MAGGI has introduced a wheat flour-based edible fork to enhance the taste of their MAGGI Cuppa Noodles, reducing single-use plastic usage under their 'Desh Ke Liye 2 Minute' initiative. This World Environment Day, under the same initiative, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment. This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day…

Samsung has unveiled its 2024 Lineup of Odyssey OLED gaming monitors, Smart Monitors, and ViewFinity monitors, featuring advanced AI capabilities for enhanced user experience. The Odyssey OLED G6, and the Smart Monitor lineup heightens joy with more enhanced entertainment features, while the Smart Monitor M8 powered by AI and the ViewFinity lineup boosts connectivity to create a complete workstation. The Odyssey OLED G6 is a 27" QHD monitor allow gamers to keep up with fast-paced gameplay. It features Samsung OLED Safeguard+, a proprietary burn-in protection technology that applies a pulsating heat pipe to the monitor. Mr. Puneet Sethi, Vice President,…

Turkish Airlines launched its sustainability brand "Tomorrow On-Board" on June 5, World Environment Day, at Istanbul Airport, a special event for the airline's global reach. In line with “Tomorrow On-Board,” the event presented a display of sustainable in-flight products and services, along with the exhibition of items made from repurposed aircraft parts. The national flag carrier's sustainability brand, "Tomorrow On-Board," aims to showcase its future goals and vision to passengers and investors as part of its corporate culture. “Tomorrow On-Board” was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability…

Hero MotoCorp has achieved a significant milestone in sustainability. All eight of its facilities in India, including six manufacturing plants, have been certified as 'Zero-Waste-to-Landfill' (ZWL) by M/s Intertek India Pvt. Limited. The announcement was made on World Environment Day by Niranjan Gupta, CEO of Hero MotoCorp."Sustainability is integral to our operations," Gupta stated. "Our zero-waste-to-landfill policy reflects our commitment to the environment alongside delivering quality and fuel-efficient products." Hero MotoCorp's ZWL initiative addresses India's ongoing challenges with solid waste management. Gupta highlighted the detrimental impacts of overflowing landfills in mega cities, which pose health risks and environmental threats. "As…

Coca-Cola India has launched a campaign called #BenchPeBaat to promote genuine connections and conversations among people on World Environment Day. Coca-Cola India through its foundation, Anandana, in partnership with United Way Mumbai has installed 380 sustainable benches in 10 cities in India. These repurposed benches, crafted from recycled plastic waste collected during the ICC World Cup 2023, aim to make a refreshing difference, one conversation at a time. Each bench is created from approx. 50Kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including…

Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd., has embarked on a mission to make the transition to electric vehicles (EVs) seamless with the launch of its #EasyToEV campaign. The initiative aims to dispel common misconceptions surrounding EVs and encourage wider adoption among Indian consumers. The #EasyToEV campaign, unveiled during the Tata IPL 2024, builds upon the success of Tata.ev’s previous 'go.ev' series and is designed to educate and empower potential EV buyers. Through a series of engaging videos, Tata.ev addresses prevalent myths such as concerns about charging time, battery life, and affordability, among others.One of…

Narendra Modi is set to be sworn in as India's Prime Minister of India for an unprecedented third consecutive term on Saturday. A meeting of the leaders from the National Democratic Alliance (NDA) unanimously chose him as their leader. The event highlights Modi's continued influence and the strong mandate given by the electorate. Reflecting India's 'Neighbourhood First' policy, top South Asian leaders have been invited to the swearing-in ceremony. Confirmations from Bangladesh and Sri Lanka have already received. Bangladeshi Prime Minister Sheikh Hasina, one of the first foreign leaders to congratulate Modi on his electoral victory, will arrive in Delhi…

Adani Wilmar Limited, India's largest food and FMCG company, has launched a 360-degree campaign for its Fortune Soya Chunks, showcasing the protein content of the product and encouraging consumers to explore diverse culinary options. Conceptualized by DDB Mudra, the campaign – ‘Banao Kuchh Hatke’ - features three ad films, narrated by the renowned multifaceted Indian actor and dancer, Jaaved Jaaferi in Hindi and popular former Indian cricketer Sourav Ganguly in Bengali. The film is being distributed across various media platforms, including TV and digital channels such as YouTube, Instagram and Facebook. The brand is partnering with influential chefs to enhance…