Business Bureau

Platinum Guild International (PGI) has launched the MS Dhoni Signature Collection, encapsulating the essence of the cricketing legend's inspiring journey and values. This exclusive line features exquisite pieces cast in 95% platinum, reflecting Dhoni’s unmatched style and character. Each design narrates a story of determination, self-belief, and courage, celebrating qualities that define Dhoni. The collection showcases five standout pieces, including the Platinum Grid Bracelet and the Platinum Bold Links Bracelet, all bearing Dhoni’s signature. Crafted to endure the test of time, these pieces are perfect for men who value strength and elegance in their accessories.Vaishali Banerjee, Managing Director of PGI…

Glenmark Pharmaceuticals Limited, in collaboration with the Association of Physicians of India (API), has launched the “Take Charge @ 18” initiative, marking the 18th of every month as “National BP Screening Day.” This campaign aims to raise awareness about the importance of early blood pressure monitoring, starting at age 18. The launch event at the Gateway of India featured an innovative 3D video projection that engaged over 100,000 healthcare professionals through live streaming. Glenmark's ambitious goal is to educate 10 crore Indians about hypertension, a growing concern among the youth, with an ICMR study indicating a 35.5% prevalence of the…

Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across mobiles, food & nutrition, and grooming categories.  Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President, Growth, Flipkart, said, "Every year, the…

Flipkart, India’s homegrown ecommerce marketplace’s group company, has announced ‘Flipkart Reset for Business’, a dedicated mobile app designed to empower small and big sellers of refurbished products across the country to reach last-mile customers. The platform offers a user-friendly interface for a hassle-free experience with a vast selection of quality-assured refurbished smartphones and accessories. It aims to empower a wider network of sellers with an organized refurbished products market, promote the use of refurbished products, and contribute to building a more sustainable circular economy. Flipkart Reset for Business offers quality and warranty benefits and a wide selection of refurbished phones…

The alarming surge in cardiovascular disease (CVD) cases among young adults in India has prompted Care Health Insurance to advocate for prioritizing health insurance. A report by The Lancet highlights that India’s age-standardized death rate due to CVD stands at 282 per 100,000—significantly above the global average of 233. Furthermore, the country’s disability-adjusted life years (DALY) rate due to CVD is 1.3 times higher than the global figure. Mr. Ajay Shah, Head of Distribution at Care Health Insurance, emphasized the urgent need for comprehensive health coverage, stating, “Heart ailments are increasingly impacting young adults due to sedentary lifestyles, poor diets,…

As the monsoon brings cooler days, Tetley Green Tea with added Vitamin C emerges as the perfect wellness companion, offering warmth and health benefits. Known for its refreshing and energizing properties, the blend helps combat seasonal gloom, keeping you rejuvenated and hydrated. With cozy indoor moments during the rains, Tetley’s green tea serves as a calming beverage to relax both body and mind. Its zero-calorie composition makes it a guilt-free indulgence, ideal for those maintaining their health goals, while the added Vitamin C enhances immunity. From a market perspective, the demand for health-conscious products in Guwahati is on the rise,…

Jawa Yezdi Motorcycles has announced collaboration with Flipkart, marking a significant step in the premium motorcycle market in India. This partnership makes Jawa Yezdi the first premium motorcycle manufacturer to offer its products on Flipkart's e-commerce platform, aiming to improve how enthusiasts access and purchase high-end motorcycles across the country. The collaboration is a key part of Jawa Yezdi Motorcycles' digital strategy, designed to improve the customer experience and increase the accessibility of its premium motorcycle range. By using Flipkart's platform with over 500 million users, Jawa Yezdi Motorcycles will reach a wider audience, allowing motorcycle enthusiasts from various parts…

Godrej Agrovet recently hosted a Mega Farmer’s Meet aimed at promoting healthy and balanced nutrition for aquafarmers in South Dinajpur. During the event, the company emphasized that proper nutrition is essential for the prosperity of aqua farmers as the aquaculture sector transitions from traditional practices to research-driven, commercial farming. Dhrubajyoti Banerjee, CEO of Godrej Agrovet's Aqua Feed Business, highlighted the increasing demand for freshwater fish in India, urging farmers to embrace scientific methods for better yields. “With 60% of production costs tied to feed, our high-quality products enhance fish and shrimp immunity, improve weight gain, and ensure better feed conversion…

In a commendable effort to promote preventive healthcare, the SATYA Shakti Foundation, in partnership with SATYA MicroCapital Ltd., launched a Free Mega Health Check-Up Drive across West Bengal. The initiative aimed at enhancing public awareness about health and facilitating a healthier society. The health camps were successfully held at three locations: Bahanagera, Chhotojiapur, and Jaleshwar Colony, serving around 300 residents. Each camp provided comprehensive medical supervision from certified doctors, along with free consultations and medicines. The services covered various health issues, including women and child health, nutrition, and essential vitals checks such as blood pressure and weight. Shikha Sharma, Director…

Starbucks has launched its new range of "Classics" coffee beverages, designed specifically to resonate with the diverse cultural and sensory nuances of India as the brand marks its 12th anniversary in the country. This fresh lineup pays homage to India's rich sensory heritage, marrying local flavors with the brand's commitment to quality. Crafted from the top 3% of Arabica coffee beans globally, the Classics menu promises a smooth and velvety finish. The offering includes the Classic Hot Coffee—a rich blend of espresso and milk—and the Classic Iced Coffee, featuring bold espresso complemented by jaggery and milk, with prices starting at…