Business Bureau

International music icon Apache Indian is set to make his much-anticipated debut performance at Royal Global University, Assam, on 25th October. To announce the same, the Big Films Media held a press conference at the Aideo Cinema Hall in Panjabari. The press conference was attended by Sam Bhattacharjee, Debangkar Borgohain, RJ Gaurav, Dr. Saumen Bharatiya and others. Apache Indian known worldwide for his chart-topping hits like Boom Shack-A-Lak, Apache Indian’s upcoming performance has already stirred excitement among fans and the university community. His appearance marks a historic moment for music lovers in Assam, as they prepare to welcome the Don…

Vi launches its first ever gaming competition to provide an international stage for budding eSports enthusiasts. In the run-up to the India Mobile Congress 2024, leading telecom operator Vi, has announced the launch of its first ever grassroot eSports tournament – ‘Vi Game to Fame’.  India is among the top markets for gaming, accounting for approximately 20% of the world’s total mobile game downloads. Vi Game to Fame aims to bring together amateur esports enthusiasts from across the country to compete, collaborate, showcase their skills and earn an opportunity to shine at not only national, but also at an international…

METRO Shoes has launched its Autumn Winter 2024 campaign, starring Bollywood actors Triptii Dimri and Vijay Varma as brand ambassadors. The campaign brings a festive flair, blending METRO’s latest collection with a focus on rediscovering the joy of dressing up. Triptii Dimri shines with her contemporary femininity, featuring signature pieces like the Metallic High-Heel Sandals and Mesh Block-Heels, while Vijay Varma exudes sophistication with styles like Leather Chelsea Boots and Croc-Effect Moccasins. The collection focuses on versatility, high fashion, and comfort. Alisha Malik, President of METRO Brands Ltd., said, "Triptii and Vijay exemplify our audience's authentic sense of style. This…

ICICI Prudential Life Insurance has reported an impressive claim settlement ratio of 99.35% for the first quarter of FY2025, the highest in the Indian life insurance industry. The company settled death claims worth ₹381.24 crore, with an average turnaround time of just 1.2 days. Mr. Amish Banker, Chief Operations Officer of Customer Service, stated, “Life insurance is essential for ensuring the financial security of families. We handle every claim with the utmost sensitivity and efficiency.” This outstanding ratio reflects the company's ongoing commitment to policyholders, with a consistent track record of high settlement ratios, including 97.94% in Q1-FY2024 and 99.17%…

Bingo! Tedhe Medhe has unveiled a special tribute to Bengali rock music this Durga Puja with the release of the song ‘Rockanjali.’ Composed and performed by iconic Bengali rock musicians Siddhartha Sankar Roy (Siddhu), Avijit Burman (Pota) from Cactus, Gaurab Chatterjee (Gabu) from Lakkhichara, and Anindya Chatterjee from Chandrabindoo, the song celebrates the 50-year legacy of Bengali rock while emphasizing friendship and bonding, themes central to the Puja festivities. In addition to the song, Bingo! Tedhe Medhe launched the ‘Rockanjali’ contest, inviting young musicians to showcase their talent. Over 120 students from Kolkata’s colleges entered, with 15 finalists set to…

The Ministry of Skill Development and Entrepreneurship (MSDE) has successfully organized the “Northeast Skill Development and Entrepreneurship Conclave 2024” at IIM Shillong. This event is a significant leap towards fostering entrepreneurship and skill development in the northeastern region of India.  Shri Jayant Chaudhary, Hon’ble Minister of State (Independent Charge), Ministry of Skill Development and Entrepreneurship and Minister of State, Ministry of Education, Govt of India, was the Chief Guest at the event alongside other prominent leaders from various northeastern states, industry experts, and academicians, all engaged in discussions on strengthening the region and unlocking new opportunities. The conclave included fostering…

Jawa Yezdi Motorcycles has officially launched the all-new 350 Jawa 42 FJ, the latest addition to its popular "42 Life" series, in Guwahati. Priced starting at Rs. 1.99 Lakh (ex-showroom Delhi), the 42 FJ promises to deliver a compelling blend of design, performance, and affordability, setting a new benchmark in the neo-classic motorcycle segment. The 42 FJ features a bold road presence with a longer wheelbase and enhanced ground clearance, complemented by segment-first brushed aluminum tank panels. It is powered by the new 350 Alpha2 engine, offering class-leading performance with 29.2 PS and 29.6 Nm of torque. The motorcycle also…

LEGACY COLLECTIVE, the Bacardi brand synonymous with the Spirit of India, has launched a remarkable Nakshi Kantha art piece in collaboration with the renowned NGO She Kantha at the prestigious Ahiritola Sarbojanin Durgotsav. This initiative aims to preserve the centuries-old tradition of Nakshi Kantha, celebrated for its intricate craftsmanship and rich storytelling rooted in Eastern India. The event featured a captivating live demonstration on two 100-foot-long Kantha cloths, hand-painted by local artisans, highlighting the exquisite artistry of Nakshi Kantha. LEGACY COLLECTIVE also pledged a donation to support She Kantha's efforts in promoting and preserving this traditional art form. Ayaesha Gooptu,…

BSA Motorcycles, the legendary British brand, celebrated a milestone with the delivery of the first BSA Gold Star 650 in North-East India to Mr. Oken Tayeng, Member of the Legislative Assembly (MLA) from Arunachal Pradesh. Mr. Tayeng, known for his contributions to infrastructure development and adventure tourism in the state, praised the iconic motorcycle for its blend of heritage and performance. The Gold Star 650, launched in India on August 15, 2024, showcases BSA's classic British design and modern engineering. Mr. Tayeng expressed excitement about owning a piece of motorcycling history, stating, "The BSA Gold Star 650 perfectly suits Arunachal's…

Halder Group, a leading rice and edible oil manufacturing company, celebrated its 100th anniversary with a grand gala event. The event brought together industry leaders, business associates, and community members to honor the company's legacy and envision an innovative future. Among the highlights was a thought-provoking panel discussion on the future of agriculture. Industry experts explored the potential for sustainable growth, innovation, and food security in the sector. This discussion held particular significance for the Cooch Behar, a major agricultural hub in North Bengal. Halder Group's commitment to innovation and sustainability could pave the way for advancements in agricultural practices…