Business Bureau

Xiaomi India has launched a new initiative to improve accessibility by introducing a Sign Language Support feature for its hearing and speech-impaired customers. Announced on October 23, 2024, the service is available across India and aims to enhance communication by providing one-on-one assistance through trained sign language interpreters in both English and Hindi. Customers can easily access this service by contacting Xiaomi’s customer care through WhatsApp, where they can schedule virtual consultations with interpreters. The service operates every day from 9:00 AM to 6:00 PM, allowing users to resolve product inquiries, technical issues, and order-related questions seamlessly. The initiative is…

Mars Petcare, a renowned leader in pet care and nutrition, has conducted its highly anticipated adoption weekend to find forever homes for homeless and abandoned pets on Saturday. Conducted in various Indian cities alongside key partner NGOs, including People for Animals, this initiative highlighted Mars Petcare’s commitment to improving the lives of pets in the country. Mars Petcare and People for Animals have partnered for the first time to create a meaningful impact on the lives of homeless pets throughout India. This collaboration has launched a dedicated initiative to raise awareness about responsible pet adoption, with a special focus on…

Making this festive season special for car buyers, Toyota Kirloskar Motor (TKM) has introduced the Festive Edition of the Toyota Rumion. This Limited-Edition, featuring exclusive Toyota Genuine Accessory (TGA) packages aimed at enhancing the Rumion's aesthetics and comfort is the perfect mobility choice to celebrate the season in elegance and style. This festive edition of the Rumion, available across all grades, comes with a dealer-fitted TGA package worth ₹20,608, ensuring that customers enjoy a premium experience. The Festival Limited Edition TGA package features Back Door Garnish, Mud Flaps, Rear Bumper Garnish, Deluxe Carpet Mat (RHD), Head Lamp Garnish, Number Plate…

Brahmaputra Valley Film Festival (BVFF) has announced the highly anticipated 9th edition which is scheduled to take place from December 5th to December 8th, 2024, at Jyoti Chitraban Film Studio in Kahilipara, Guwahati. This year, the festival is set to captivate audiences with a vibrant selection of films, showcasing powerful stories from the Northeast region and beyond. With more than 220 film entries submitted this year, the festival will present a vibrant selection of films across both competitive and non-competitive sections, featuring categories such as feature films, documentaries, and short films.  The non-competitive category will also highlight a diverse range…

Airtel Payments Bank is reshaping the financial landscape in West Bengal and the Northeastern states by enhancing banking accessibility for underserved communities. With the establishment of more than 80,000 neighborhood banking points, the Bank is committed to fostering financial inclusion in these regions. Over 22,000 of these banking points are established in villages which previously had no or distant access to banking services. All banking points are staffed by local residents, who receive specialized training to deliver comprehensive banking services, with over 9,000 points managed by women business correspondents, highlighting the Bank’s commitment to promoting gender equality. With banking points…

Kolkata couples are transforming the festive season by redefining traditional roles and emphasizing shared responsibilities. According to a recent survey by Bumble, 93% of Kolkata residents believe it is essential for both partners to contribute equally to festive season planning. The survey reveals a shift towards equality, with 38% preferring to split tasks and 48% opting to celebrate local traditions, such as visiting Durga Puja pandals and enjoying Kolkata’s iconic street food. This growing trend reflects a cultural shift where love and festive responsibilities are shared, fostering stronger relationships. Bumble's Senior Marketing Manager, Pracheta Mazumdar, expressed delight, noting that 50%…

Tata Motors, India's largest commercial vehicle manufacturer, has launched the 2024 edition of its 'Customer Care Mahotsav,' a nationwide initiative aimed at enhancing customer engagement and after-sales services. The program, running from October 23 to December 24, will be hosted at over 2,500 authorized service outlets across India, offering a range of benefits including vehicle check-ups, driver training, and value-added services under the Sampoorna Seva 2.0 initiative. Fleet owners and drivers can take advantage of thorough vehicle inspections, tailored training on safe driving practices, and various other support services to improve operational efficiency. Executive Director of Tata Motors, Mr. Girish…

A recent survey by Goodknight, a leading insecticide brand under Godrej Consumer Products Ltd, has revealed that 55% of Indians attribute their disturbed sleep to mosquito bites and the incessant buzzing sound of these pests. The survey, titled ‘One Mosquito, Countless Threats,’ was conducted by market research firm YouGov, highlighting the significant impact of mosquitoes on sleep quality nationwide. The findings indicate that children are particularly affected, with 49% experiencing sleep disruptions due to mosquito activity. Regionally, West India reported the highest concern, with 61% of adults citing mosquito disturbances. In contrast, 50% of respondents from East India—including Assam, West…

A recent survey by ITC’s Sunfeast Mom’s Magic has revealed that only 7% of daughters in India receive equal inheritance through a will, highlighting a significant gender disparity in inheritance rights. The survey underscores the prevailing belief that "betiyan paraya dhan hoti hain" (daughters are someone else’s responsibility), which continues to influence families across the nation. Ali Harris Shere, Chief Operating Officer of ITC’s Biscuits & Cakes Cluster, emphasized the campaign's goal to empower mothers as catalysts for change. “Mothers, who have often faced unfair treatment themselves, can now inspire a shift in their families towards equal inheritance rights for…

On the occasion of World Iodine Deficiency Day (WIDD), Tata Salt has reiterated its dedication to combating iodine deficiency disorders (IDD) affecting children across India. As the first national brand to offer iodized salt, Tata Salt has been instrumental in raising awareness about iodine, an essential micronutrient vital for mental and physical development during childhood. Since 1983, Tata Salt has provided millions of households with consistent quality iodized salt, supporting overall well-being. Despite the 2018-19 India Iodine Survey revealing that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is committed to enhancing awareness around iodine’s…