Business Bureau

Jawa Yezdi Motorcycles has officially launched the all-new 350 Jawa 42 FJ, the latest addition to its popular "42 Life" series, in Guwahati. Priced starting at Rs. 1.99 Lakh (ex-showroom Delhi), the 42 FJ promises to deliver a compelling blend of design, performance, and affordability, setting a new benchmark in the neo-classic motorcycle segment. The 42 FJ features a bold road presence with a longer wheelbase and enhanced ground clearance, complemented by segment-first brushed aluminum tank panels. It is powered by the new 350 Alpha2 engine, offering class-leading performance with 29.2 PS and 29.6 Nm of torque. The motorcycle also…

LEGACY COLLECTIVE, the Bacardi brand synonymous with the Spirit of India, has launched a remarkable Nakshi Kantha art piece in collaboration with the renowned NGO She Kantha at the prestigious Ahiritola Sarbojanin Durgotsav. This initiative aims to preserve the centuries-old tradition of Nakshi Kantha, celebrated for its intricate craftsmanship and rich storytelling rooted in Eastern India. The event featured a captivating live demonstration on two 100-foot-long Kantha cloths, hand-painted by local artisans, highlighting the exquisite artistry of Nakshi Kantha. LEGACY COLLECTIVE also pledged a donation to support She Kantha's efforts in promoting and preserving this traditional art form. Ayaesha Gooptu,…

BSA Motorcycles, the legendary British brand, celebrated a milestone with the delivery of the first BSA Gold Star 650 in North-East India to Mr. Oken Tayeng, Member of the Legislative Assembly (MLA) from Arunachal Pradesh. Mr. Tayeng, known for his contributions to infrastructure development and adventure tourism in the state, praised the iconic motorcycle for its blend of heritage and performance. The Gold Star 650, launched in India on August 15, 2024, showcases BSA's classic British design and modern engineering. Mr. Tayeng expressed excitement about owning a piece of motorcycling history, stating, "The BSA Gold Star 650 perfectly suits Arunachal's…

Halder Group, a leading rice and edible oil manufacturing company, celebrated its 100th anniversary with a grand gala event. The event brought together industry leaders, business associates, and community members to honor the company's legacy and envision an innovative future. Among the highlights was a thought-provoking panel discussion on the future of agriculture. Industry experts explored the potential for sustainable growth, innovation, and food security in the sector. This discussion held particular significance for the Cooch Behar, a major agricultural hub in North Bengal. Halder Group's commitment to innovation and sustainability could pave the way for advancements in agricultural practices…

Oriflame, a prominent Swedish holistic well-being brand, recently made a significant impact at the Swedish Networking Reception hosted by the Swedish Embassy. The event highlighted sustainability and featured renowned Swedish brands like Ikea, Volvo, H&M, and Tetra Pak, emphasizing their roles in strengthening India-Sweden relations. Oriflame showcased its dedication to sustainability with a 100% biodegradable stall, reflecting its close-to-nature philosophy. Notably, 80% of Oriflame's brand partners are women, and an impressive 85% of its products sold in India are locally produced. These achievements underline the brand's commitment to both the economic and social development of the country. Edyta Kurek, Senior…

Air India Group has successfully completed the operational integration and legal merger of Air India Express Ltd and AIX Connect Pvt Ltd, marking a significant step in its ambitious Vihaan.AI transformation program. The newly unified airline will operate under the Air India Express name and code IX, effectively merging two low-cost carriers to enhance operational efficiency and passenger services. The merger, completed in under a year since AIX Connect's brand refresh, involved the harmonization of operational manuals, transfer of aircraft, and acquisition of necessary operational and safety approvals from the Directorate General of Civil Aviation (DGCA) and other regulatory bodies.…

ICICI Bank has kicked off its much-anticipated annual Festive Bonanza, offering an impressive range of deals across electronics, fashion, and more. Customers can enjoy discounts of up to ₹40,000 on leading brands such as LG, Samsung, and Sony, alongside attractive offers from retail outlets like Croma and Reliance Digital. In a special highlight, customers purchasing the new iPhone 16 will receive an instant cashback of ₹5,000. Additionally, there are enticing cashback offers of up to ₹10,000 on popular laptops from brands like Macbook Air, HP, and Dell. The festive season is further enhanced with exclusive deals on Myntra’s Big Fashion…

Minister of State for External Affairs, Pabitra Margherita, has commenced a nine-day official tour to four countries, starting with Mexico from September 30 to October 2. During this visit, he will represent India at the presidential inauguration of Dr. Claudia Sheinbaum, marking a significant step in enhancing bilateral relations with Mexico, a key political and economic partner in the region. Following Mexico, Margherita will travel to Grenada (October 2-4), Barbados (October 4-6), and Antigua and Barbuda (October 6-8). This tour aims to solidify India's ties with Latin American and Caribbean nations. The Ministry of External Affairs emphasized that this is…

Tilaknagar Industries Limited (TI), a major player in the Indian-Made Foreign Liquor (IMFL) market, has set its sights on the whisky segment with the launch of Mansion House Gold Barrel Whisky. This meticulously crafted blend of Select Scotch Malts and Indian Grain Spirits arrives first in Assam, a strategic move targeting the region's substantial whisky market. The launch marks a significant expansion for TI, known for its leadership in brandy with brands like Mansion House and Courrier Napoleon. "This aligns with our plan to diversify our portfolio and establish a strong presence in the whisky segment," stated Amit Dahanukar, Chairman…

Since its inception in 1960, TAFE has produced, built, and nurtured the Massey Ferguson brand, offering a wide product portfolio of over 500 models in India on the back of strong indigenous R&D and quality control. With a total annual production of over 180,000 tractors, over 100,000 Massey Ferguson are produced by TAFE in India, with over 3 million satisfied customers in its fold. TAFE and Massey Ferguson are synonymous in India. TAFE is the second largest producer of tractors in India and the third largest in the world, having established a reputation for itself for its reliability in quality,…