Business Bureau

A recent survey by Goodknight, a leading insecticide brand under Godrej Consumer Products Ltd, has revealed that 55% of Indians attribute their disturbed sleep to mosquito bites and the incessant buzzing sound of these pests. The survey, titled ‘One Mosquito, Countless Threats,’ was conducted by market research firm YouGov, highlighting the significant impact of mosquitoes on sleep quality nationwide. The findings indicate that children are particularly affected, with 49% experiencing sleep disruptions due to mosquito activity. Regionally, West India reported the highest concern, with 61% of adults citing mosquito disturbances. In contrast, 50% of respondents from East India—including Assam, West…

A recent survey by ITC’s Sunfeast Mom’s Magic has revealed that only 7% of daughters in India receive equal inheritance through a will, highlighting a significant gender disparity in inheritance rights. The survey underscores the prevailing belief that "betiyan paraya dhan hoti hain" (daughters are someone else’s responsibility), which continues to influence families across the nation. Ali Harris Shere, Chief Operating Officer of ITC’s Biscuits & Cakes Cluster, emphasized the campaign's goal to empower mothers as catalysts for change. “Mothers, who have often faced unfair treatment themselves, can now inspire a shift in their families towards equal inheritance rights for…

On the occasion of World Iodine Deficiency Day (WIDD), Tata Salt has reiterated its dedication to combating iodine deficiency disorders (IDD) affecting children across India. As the first national brand to offer iodized salt, Tata Salt has been instrumental in raising awareness about iodine, an essential micronutrient vital for mental and physical development during childhood. Since 1983, Tata Salt has provided millions of households with consistent quality iodized salt, supporting overall well-being. Despite the 2018-19 India Iodine Survey revealing that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is committed to enhancing awareness around iodine’s…

Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its brand new showroom in Asansol, marking the company’s foray in the city. Bollywood star Sonakshi Sinha inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, with fans and patrons alike gathering in large numbers to catch a glimpse of the superstar. The warm welcome added a vibrant energy to the launch, reflecting the excitement and anticipation surrounding the opening of this newly redesigned and relocated showroom. With this launch, Kalyan Jewellers marks its presence across nine…

A grand special Handloom Expo will be held in Kolkata from 22 October 2024 to 28 October 2024. The event is being organized by the National Design Centre (NDC) in collaboration with the Development Commissioner (Handlooms), Ministry of Textiles, Government of India. The venue for this grand event will be Biswa Bangla Exhibition Centre, New Town, Kolkata, and the expo will be open daily from 11 am to 8 pm. This expo is dedicated to India's rich handloom tradition and its weavers. More than 75 handloom weavers, self-help groups (SHGs) and cooperatives are participating in this expo. Here one will…

The socio-cultural organization Byatikram is set to commemorate the death anniversary of renowned music composer Sachin Dev Burman on October 28, 2024, at the Pragjyoti ITA Center in Machkhowa, Guwahati. Supported by the Information and Cultural Affairs Department of the Government of Tripura, the event will commence at 5 PM. A key feature of the evening will be the presentation of the "S D Burman Memorial Byatikram Lifetime Achievement Award 2024" to Assam’s beloved musical icon, Zubeen Garg. Expressing his gratitude, Garg remarked, “Like Dr. Bhupen Hazarika, Sachin Dev Burman is the pride of the North East. It is an…

Avon India has launched its new campaign, “I Am Shakti,” honoring the strength and determination of women across the country as part of its festive celebrations. Inspired by the power of goddesses Durga and Lakshmi, the campaign shines a spotlight on Avon representatives who have transformed their lives and empowered their communities. The campaign emphasizes the stories of women who embody the qualities of courage, strength, and prosperity, much like the revered deities. Snigdha Suman, GM Marketing at Avon India, expressed, “This campaign is about celebrating women who inspire change, both in their lives and in those around them. Our…

As the Diwali festivities approach, Shopsy by Flipkart is lighting up the season with its Big Diwali Sale, running until October 29, 2024. The hyper-value e-commerce platform has seen an impressive 81% surge in customers and a staggering 2.8x increase in transactions, fueled by active participation from over 2,800 small towns. With an expansive selection of more than 2 million products, Shopsy is dedicated to meeting the diverse festive needs of families, offering discounts of up to 50% across popular categories such as fashion, home decor, and gifting. In Kolkata, the festive spirit is palpable, as local shoppers eagerly embrace…

Sadhguru, the esteemed Indian yogi, mystic, and founder of the Isha Foundation, has been conferred the prestigious CIF Global Indian Award 2024 by the Canada India Foundation (CIF). This award celebrates individuals of Indian origin making significant global impacts and recognizes Sadhguru’s exceptional contributions to environmental initiatives and human consciousness. Ritesh Malik, Chair of the CIF, expressed his gratitude for Sadhguru’s acceptance of the honor, highlighting his profound insights on humanity's pressing challenges. “In Sadhguru, we find a perfect blend of ancient wisdom and practical solutions,” he stated, emphasizing the importance of his teachings in addressing issues like soil degradation…

Marking the festive spirit, Toyota Kirloskar Motor has announced the introduction of ‘Festival Limited Edition’ of the Toyota Glanza. Customers can now enjoy exclusive dealer-fitted Toyota Genuine Accessory (TGA) packages, designed to elevate their driving experience with enhanced style, performance and comfort of the Glanza during this festive period. Celebrated for its advanced technology, sleek design, and high fuel efficiency, since 2019, the limited-edition Toyota Glanza comes equipped with 13 exclusive TGA Package, worth ₹20,567. The vehicle features standout elements like premium chrome and black body side moulding, back door garnish chrome, and ORVM garnish chrome. Mr. Sabari Manohar –…