Business Bureau

The Maha Kumbh Mela, a once-in-12-years spiritual phenomenon spanning 156 km with 22 pontoon bridges, has been held from 13th January to 26th February, 2025, in Prayagraj, Uttar Pradesh. This massive event is expected to have a footfall of 40 crore pilgrims this year, making it one of the largest human gatherings. To make The Maha Kumbh Mela accessible to all, leading telecom operator Vi has partnered with Shemaroo to live-stream it on Vi Movies & TV. Vi customers can experience the Shahi Snans on Makar Sankranti (January 14), Mauni Amavasya (January 29), and Maha Shivratri (February 26), as saints…

Emami Ltd has launched a bold new identity for its iconic men’s grooming brand, Fair And Handsome, rebranded as Smart And Handsome. This transformation marks a significant milestone in the brand's journey, signaling its evolution into a comprehensive male grooming solution. Bollywood star Kartik Aaryan has been introduced as the brand ambassador, bringing youthful energy and style to the campaign. The rebranding reflects shifting consumer preferences toward holistic grooming that prioritizes skin health and individuality. With the tagline “Har Roz Handsome Code,” the brand aims to empower young men with effective grooming solutions for face, body, and hair. The refreshed…

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., has introduced the Axis Max Life Sustainable Wealth 50 Index Fund. This innovative fund, the first of its kind in the insurance industry, is designed to invest in companies generating robust cash flows using a proprietary Sustainable Yield Index. The customised index will be computed and maintained by NSE Indices Limited. The fund focuses on 50 top-performing stocks from the Nifty 500 universe, selected based on Free Cash Flow Yield for non-financial companies and Dividend Yield for financial companies. Its asset allocation includes 80–100% equity and 0–20%…

As India celebrates the Harvest Season with festivals like Makar Sankranti, Pongal, Lohri, and Baisakhi, it's a time for feasts and family gatherings. This year, California Almonds are taking center stage as a healthier alternative to traditional sweets. Known for their rich nutritional profile, almonds are packed with 15 essential nutrients, including protein, healthy fats, fiber, and vitamins. These "King of Dry Fruits" are a perfect addition to festive dishes, promoting better health while indulging in festive treats. With rising concerns about lifestyle diseases such as diabetes and obesity in India, including almonds in the diet offers a simple solution.…

Nissan Motor India has announced its exclusive ‘Bold For The Brave’ Republic Bonanza for defence personnel, paramilitary forces, and state police, offering significant benefits on its flagship SUV, the New Nissan Magnite. The initiative celebrates India’s 76th Republic Day by extending gratitude to the country’s protectors. Serving personnel of the Indian Armed Forces can book the Magnite via the CSD AFD Portal, availing benefits ranging from ₹72,000 to ₹1 lakh. For Central Paramilitary and State Police forces, savings up to ₹23,000 are available through bookings at Nissan dealerships. The offers are valid until January 31, 2025. The Nissan Magnite, a…

The 18th Pravasi Bharatiya Divas (PBD) convention, held in Bhubaneswar, Odisha, from January 8-10, saw spirited celebrations across the globe, reflecting the strong bond between India and its diaspora. Indian missions worldwide participated actively, organizing a range of events to commemorate the occasion. In Seychelles, the Indian High Commission hosted a special screening of the PBD inauguration, while the Indian Embassy in Chile held a similar event to showcase the inaugural proceedings. The Indian Embassy in Riyadh, Saudi Arabia, brought the community together for a cultural evening featuring ghazals and songs by Mohammad Vakil. In Norway, over 200 people gathered…

The vibrant Viraasat Special Handloom Expo was officially inaugurated today at Mahavir Dharm Sthal, Fancy Bazar, Guwahati. The week-long event, running from January 8 to 14, 2025, was launched by Jayant B. Mangalpalli, Assistant Director (Design), Ministry of Textiles, Development Commissioner (Handloom), WSC Guwahati. Organized by the Ministry of Textiles, Government of India, the Expo celebrates India’s rich handloom heritage and serves as a platform for weavers to showcase their craftsmanship. In his inaugural address, Mangalpalli emphasized the importance of sustainable and ethical fashion, urging support for handloom traditions that have been a part of India's culture for centuries. He…

CEAT, a leading Indian tyre manufacturer, has further cemented its commitment to the North Eastern region with the inauguration of a new premium retail facility in Agartala, Tripura. The expansion highlights CEAT's focus on customer-centric growth and its dedication to enhancing accessibility and service across the North East. With the steady growth of four-wheeler sales in the region, CEAT sees immense potential for expanding its premium retail presence to meet the evolving demands of customers. Speaking on the occasion, Mr. Arnab Banerjee, MD & CEO, CEAT, said, “At CEAT, we are driven by our "Customer First" philosophy, which prioritizes the…

Mahindra has announced the prices for the top-end Pack Three variants of its premium Electric Origin SUVs—BE 6 and XEV 9e—during its Unlimit India Tech Day. The BE 6 Pack Three is priced at ₹26.9 lakh, while the XEV 9e Pack Three costs ₹30.5 lakh, with EMI options starting at ₹39,224 and ₹45,450 respectively. The announcement comes as Mahindra pushes its vision of making premium EV technology accessible. Bookings for these feature-loaded Pack Three variants, equipped with a powerful 79 kWh battery delivering over 500 km of real-world range, will commence on February 14, 2025. Phased test drives start January…

In a groundbreaking move that promises to reshape the global art and cultural landscape, Anil Agarwal, Founder and Chairman of Vedanta Group, has taken charge of the iconic Riverside Studios in London. Renamed as the ‘Anil Agarwal Riverside Studios Trust,’ the 100-year-old studio, located on the north bank of the River Thames, is set to become a global hub for artistic expression. Over its rich history, the venue has hosted legends such as The Beatles, David Bowie, and David Hockney. “I believe art has the power to unite people and transcend boundaries,” said Agarwal, unveiling plans to turn Riverside Studios…