Business Bureau

In a bid to tackle the alarming prevalence of vitamin D deficiency in India, Tata Tea Gold VitaCare has launched a groundbreaking print campaign featuring an acrylic mirror advertisement and an augmented reality (AR) face test. This initiative comes in conjunction with World Vitamin D Day and aims to raise awareness about vitamin deficiencies, particularly vitamin D, which affects approximately 70% of the population, according to a 2021 study published in the Journal of Nutritional Science. The campaign highlights the critical need for convenient wellness solutions, especially in urban areas where indoor lifestyles restrict sun exposure, hindering natural vitamin D…

Mahindra & Mahindra is gearing up to debut two new electric SUVs, XEV 9e and BE 6e, under its Electric Origin brand at the Unlimit India World Premiere scheduled for November 26 in Chennai. These flagship models, built on the all-new INGLO architecture, signal Mahindra’s ambitious push into the electric vehicle (EV) market with designs that prioritize safety, performance, and sustainability. The INGLO platform embodies an Indian heart with a global outlook, boasting state-of-the-art technology and safety features. The XEV 9e focuses on redefining electric luxury, while the BE 6e promises athletic performance, combining Mahindra’s innovative engineering with intuitive and…

The Indian Embassy in Lima, Peru, recently celebrated the recognition of Assamese, Bengali, Marathi, Pali, and Prakrit as classical languages by the Indian government, a move that now brings India’s total count of classical languages to eleven. This distinction was marked by a vibrant event, where both the Indian diaspora and distinguished Peruvian guests gathered to appreciate the cultural significance and historical roots of these languages. Indian Ambassador Vikas Sapkal opened the ceremony, underscoring the Indian government’s dedication to supporting regional languages through funding and research initiatives, aiming to promote and preserve linguistic heritage. Ambassador Sapkal emphasized that the recognition…

This Deepawali, Vi is lighting up the festive spirit by offering its subscribers a chance to win rewards worth up to Rs 3,499. From now until November 3, customers can enjoy exclusive offers on the Vi App, enhancing their recharge experience during the festivities. As part of this initiative, subscribers who recharge through the Vi App will have the opportunity to spin a wheel for assured rewards, including additional data packs ranging from 1GB to 30GB, discount coupons from popular online platforms, and the coveted Rs 3,499 annual recharge pack. Participants can spin the wheel and answer a simple question…

Indus Towers, a prominent telecom infrastructure provider, has extended support to flood-stricken families in Bihar’s Sitamarhi district, distributing 1,550 relief kits through its CSR initiative, Pragati. The distribution took place at Harivansh Middle School, Bishnupur, in the presence of Mr. Binod Prasad Singh, Mukhiya of Panchayat Barheta, who praised the company’s timely assistance. “This initiative by Indus Towers brings crucial relief during this calamity. Their prompt response, with resources and restored connectivity, is invaluable for our community,” said Mr. Singh, emphasizing the importance of collective support in disaster recovery. A dedicated team of 22 volunteers from Indus Towers coordinated the…

Utkarsh Small Finance Bank Limited (Utkarsh SFBL) has inaugurated a new banking outlet in Chinnar Park, Kolkata, further strengthening its presence in the region. This latest addition marks the bank's 17th outlet in Kolkata and contributes to a total of 982 outlets nationwide. The new branch aims to enhance access to banking services for local communities. Mr. Govind Singh, Managing Director & CEO of Utkarsh SFBL, expressed enthusiasm about the expansion, emphasizing the cultural significance of Chinnar Park. He stated, "This significant step will not only support local communities in accessing banking services but will also foster economic development and…

Veranda Learning Solutions Ltd is setting its sights on achieving a revenue target of ₹600 crore for the financial year 2025. At its recent Annual General Meeting on September 27, 2024, the company approved a significant borrowing limit of ₹1,000 crore through the issuance of non-convertible debentures and bonds, aimed at supporting its aggressive growth strategies. In the first quarter of FY25, Veranda reported an impressive operating revenue of ₹118.99 crore, marking a substantial 72.69% increase compared to ₹68.90 crore in the previous year. The company’s EBITDA skyrocketed fivefold to ₹27.61 crore, demonstrating enhanced operational efficiency. Veranda's recent initiatives include…

Godrej L’affaire, the lifestyle platform by Godrej Industries Group, is making waves this Diwali with a poignant new film for their #CelebratingAcceptance campaign. The film tells the story of Shlok, a young boy who learns the true meaning of love and acceptance through the gentle guidance of his neighbor Aunt. She helps him see that all relationships, including a same-sex couple portrayed by Ankit Andulekar and Shailesh Gupta, deserve respect and understanding. The film emphasizes that, “Brown or colorful, after all, every diya is made from the same clay,” a metaphor reminding viewers of the fundamental equality in all relationships.…

The recent detection of a polio case in Meghalaya highlights the critical need for vigilance in combating poliomyelitis, a highly infectious disease primarily affecting children under five. Despite India’s impressive track record of 12 years without polio, the World Health Organization (WHO) warns that the disease remains a global threat. This resurgence underscores the necessity for sustained high immunization rates to prevent a potential outbreak. Dr. Deb Kumar Mukhopadhyay, Senior Consultant at Narayan Memorial Hospital in Kolkata, emphasizes that vaccination is the cornerstone of protection against polio. He urges parents to adhere to the recommended immunization schedule, including the Inactivated…

Vi is enhancing its competitive edge in the Indian OTT landscape with the addition of Sun NXT to its Movies & TV app. This partnership allows Vi subscribers to access a treasure trove of South Indian content, including blockbuster films, exclusive series, TV shows, and live channels, available in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi. Offered at no additional cost within the Vi Movies & TV Plus and Lite packs, priced at Rs 248 and Rs 154 monthly, this integration not only enriches the viewing experience but also simplifies subscription management. The growing appetite for regional content is…