Business Bureau

Rs. 48.95 crore Rights issue of Ahmedabad-based Mercury Trade Links Limited (BSE – 512415) has engaged in the business of trading agro products will open for subscription on November 7, 2024. The funds raised through the right issue will be utilised to fund company's working capital requirements, issue expenses, general corporate among others. Right issue of the company are offered at a price of Rs. 44.95 per share as compared to closing share price of Rs. 60.43 per share on November 6, 2024. Rights Issue will close on December 05, 2024. This is the 2nd rights issue from the company…

Hotel Polo Towers Group has officially launched Tring Tring, an upscale all-day dining and cocktail bar, as part of its strategic expansion into Shillong’s premium hospitality segment. The 3,200-square-foot venue, located in the city center, merges nostalgic 90s aesthetics with contemporary luxury, targeting both local patrons and tourists. Positioned as a multi-functional space, Tring Tring accommodates 150 guests across private booths, a vibrant bar, and an open verandah offering views of Shillong’s mountains. Retro elements like vintage telephone booths and rotary phones enhance its marketability as a destination for social media-savvy diners. The curated menu emphasizes local flavors and international…

Godrej Professional, a leading brand under Godrej Consumer Products Limited (GCPL), has introduced Godrej Professional Spotlight, a platform designed to showcase the creativity of India's hairstyling community. Partnering with the Beauty & Wellness Sector Skill Council (B&WSSC), the initiative aims to upskill 30 shortlisted hairstylists while awarding up to ₹5 lakh in funding to winners. The grand finale, scheduled for December in Mumbai, will feature curated hair shows judged by industry icons, including celebrity stylist YianniTsapatori. First, second, and third-place winners will receive ₹5 lakh, ₹2.5 lakh, and ₹1.5 lakh, respectively, along with opportunities for advanced training and celebrity collaborations.…

Ahmedabad-based Shangar Decor Limited (BSE–540259) has announced that its ₹49.35 crore rights issue, offering equity shares at ₹5.76 each, is set to close on December 6, 2024. The issue opened on November 8, 2024, with a rights entitlement ratio of 7:1, allowing eligible shareholders to receive seven equity shares for every share held as of October 28, 2024. The last date for on-market renunciation of rights entitlements is November 29, 2024. The company, known for its expertise in decor services for events like weddings, corporate functions, and exhibitions, plans to utilize ₹37.81 crore of the proceeds for working capital needs.…

Renowned designer Raghavendra Rathore Jodhpur steps into a new chapter of men’s fashion with the launch of Shimmer Reimagined for Men, a collection that blends modern luxury with timeless craftsmanship. This collection comes in the wake of the extravagant Anant and Radhika wedding, which set new benchmarks for opulent celebrations, fueling a surge in demand for elevated fashion—even for intimate events. Drawing from the brand’s recent collaboration with global icon Diljit Dosanjh, who sported bespoke satin ensembles on his international tour, the collection introduces shimmering textures paired with classic tailoring. The bold yet elegant designs aim to reshape men’s perceptions…

More than half of Indian (54%) consumers ranked quality of milk as a top priority while purchasing milk. Leading to the National Milk Day on November 26, Godrej Jersey’s Milk Report also revealed that Indians are ready to increase milk consumption if they are assured of milk quality and safety. Titled‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive studycovering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond quality considerations, the report highlights shifting consumer awareness and expectations in the dairy sector, serving as a crucial…

Leading telco Vi has announced a significant milestone as part of its latest ‘Be Someone’s We’ campaign: the completion of its ambitious goal of ‘100 towers every hour’ as part of its ongoing network expansion across India. Post the successful FPO earlier this year, the company has been rapidly expanding its network, rolling out new infrastructure, and has achieved a remarkable milestone of adding 100 towers every hour. With this Vi’s ‘Be Someone’s We’ campaign, which emphasises the importance of fostering connections and coming together in support of others, takes on a new meaning by extending it to Being Someone’s…

Sharp Corporation, a global leader in advanced appliances and consumer electronics, has joined hands with Rohit Refrigeration to strengthen its footprint across eastern and northeastern India. The partnership aims to address the growing demand for Sharp's premium appliances by leveraging Rohit Refrigeration's robust distribution network, which spans over 1,000 retail outlets in the region. Highlighting the significance of the collaboration, Mr. Osamu Narita, Managing Director of SHARP Business Systems India, stated, "India is a vital market for Sharp, and this partnership aligns with our vision to make cutting-edge technology accessible to households in these key regions." Kolkata is set to…

Ekart, a prominent player in India's 4PL logistics industry, has achieved remarkable 8X growth in supply chain monetization over the last three years. The company’s expansive logistics network covers 98% of Indian postal codes, with a daily capacity exceeding 6 million shipments, supported by over 50 million cubic feet of warehousing and a fleet of 7,000 trucks. Ekart’s diversified offerings, including last-mile deliveries, PTL/FTL movements, and document delivery for financial institutions, have driven efficiency and scalability for brands across India. In the highly competitive logistics market, Ekart’s innovations have helped e-commerce giants like Snapdeal and HomeCentre navigate peak demand seasons…

The Byatikram International Writers Meet 2024 concluded successfully in Guwahati from November 22 to 25, bringing together celebrated writers from around the world. Organized by Byatikram MASDO, the event fostered intellectual exchange and celebrated global literary achievements. The event featured an impressive roster of international writers, including Tendo Taijin from Japan, Alexandra Nicod from Switzerland, MiodragJaksic from Serbia, and Jorge Contreras Herrera from Mexico, among others. Renowned Indian authors such as Dr. Reshma Ramesh and Ashok Chakraborty also participated. The inaugural session, held at Aurus Mall in Dispur, was graced by notable dignitaries, including Dr. Rita Chowdhury and Shankar LallGoenka,…