12
Apr
India’s sexual wellness industry is witnessing an unprecedented boom, and West Bengal is leading the charge. With a projected total addressable market of $8.7 billion by 2030, the sector is evolving from taboo to trend—driven by growing awareness, digital access, and a cultural shift around intimacy and self-care. Data from MyMuse, a market leader in the space, reveals that 88% of its orders now originate beyond metro hubs like Mumbai and Delhi. West Bengal alone has recorded a 179% year-on-year growth, with non-metro regions such as Darjeeling (2100% spike), Howrah, and North 24 Parganas also showing robust adoption. Kolkata stands…
