22
Apr
Tata Tea Jaago Re has launched its latest initiative aimed at fighting climate change through collective actions. The AI-powered campaign, 'Har Green Action Se Farak Padega,' encourages individuals to adopt small but impactful "green actions" in their daily routines to help combat the climate crisis. In partnership with Google Cloud’s AI suite, the campaign leverages an innovative WhatsApp-based tool that allows users to upload images of their actions—such as using a lid while cooking or opting for public transport—and instantly see the positive environmental impact of their efforts. The initiative is designed to counter the widespread apathy towards climate change…
