The most awaited festive event in India, ‘Amazon Great Indian Festival’ (GIF), will start from October 8, with 24 hours early access for Prime members. Customers can enjoy never-seen-before deals on the widest selection of products for customers, at great value and with the convenience of fast and reliable delivery. Customers will also get early access to more than 25,000 products till October 6 through Kick Starter Deals.
Manish Tiwary, Vice-President & Country Manager, India Consumer Business, Amazon said, “We are geared-up to bring ‘boxes of happiness’ to our customers pan India and offer them a wide selection, unmatched value and convenience of shopping from anywhere, anytime along with an array of payment options and in language of their choice. Customers will get access to thousands of new launches from leading brands, and lakhs of sellers across India. Our teams, including our delivery associates are excited to make Amazon Great India Festival 2023 the biggest ever for millions of customers across Bharat. From Amazon Live to new product launches and exciting deals and offers, Amazon Great Indian Festival this year promises to be an outstanding one for our customers and sellers.”
According to a recent study conducted by Nielsen Media commissioned by Amazon India, consumers across India are bullish, excited and more eager-than-ever to shop online during this festive season. 81% indicated strong sentiment and intent; 78% trust online shopping and 1 in 2 intend to increase online spending, compared to last festive period. Consumers expect a wide selection, unmatched value with competitive pricing, plus convenience of easy returns and exchange, which is driving the core online shopping experience. The study also revealed that for 68% of consumers, Amazon.in is their go-to & convenient online shopping destination, with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping; 75% consumers find the widest range and selection of products and brands on Amazon.in.
