Aditya Birla Health Insurance Co. Ltd. (ABHICL), the health insurance arm of Aditya Birla Capital, has launched ‘Activ Yuva’, a wellness-first health insurance plan aimed at addressing the changing lifestyle and healthcare needs of young Indians. The company said the new plan expands its HealthReturns™ proposition, which rewards customers for maintaining healthy habits such as walking over 10,000 steps daily or burning 300 calories in a single exercise session. Under the programme, customers with consistent activity levels and a strong Healthy Heart Score™ can earn up to 100 per cent of their annual premium back.
Activ Yuva introduces a broader wellness rewards system based on three pillars — Eat, Move and Heal. Customers who log two meals daily for 21 days in a month can receive a 10 per cent boost in monthly HealthReturns™, while those maintaining over 7,500 steps or burning 250 calories monthly can earn Bonus Active Dayz™. Users maintaining 7-8 hours of sleep for 21 days can unlock up to a 15 per cent increase in rewards. ABHICL Chief Executive Officer Mayank Bathwal said younger consumers are increasingly investing in wellness and expect insurance products to align with their daily lifestyles beyond medical emergencies.
In Guwahati, wellness-linked insurance products are witnessing growing interest among urban youth and working professionals in the Northeast. Market experts believe digital-first plans offering OPD, wellness tracking and reward-based benefits could see stronger adoption in Guwahati as awareness around preventive healthcare continues to rise.