ZEE Bangla Cinema’s new identity has revealed during the World Television Premiere of the blockbuster of the year, ‘Aparajito – The Undefeated’ starring Jeetu Kamal andSaayoni Ghosh, directed by AnikDatta. ZEE Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season.
Starting 24th September, ‘Notun Cinema Proti Robibaar’ will bring ‘World Television Premieres’ every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting ‘World Television Premieres’ on every week, rather than only once in a month.
ZEE Bangla Cinema is promoting the new brand identity with a high-octane campaign, which will be promoted through a 360-degree approach across mediums – OOH, Print as well as its social media channels including YouTube, Instagram and Facebook. Commenting on the announcement, Mr. Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd. (ZEEL) said, “ ‘Notun Cinema ProtiRobibaar’ willstrengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.” Serving a daily dose of magic potion that takes viewers to a world where possibility takes front seat and reality takes a back seat! ZEE Bangla Cinema’s new tagline is ‘Hok Na Ektu Magic’, echoes this brand purpose.