A 100% Ayurvedic digestive health tonic of Emami Limited Zandu Pancharishta has rolled out a comprehensive awareness building and outreach programme to celebrate the World Digestive Health Day for the year 2022. World Digestive Health Day is celebrated every year on 29th May. Launched in 2004, it commemorates the anniversary of the creation of the World Gastroenterology Organisation (WGO) on May 29, 1958. The day marks the start of a twelve-month long campaign focusing on raising public and professional awareness of a particular digestive disease or disorder.
Ayurveda emphasises that Aahar, Nidra and Brahmacharya are the tripods of leading a long and healthy life. Improper functioning of Agni leads to gastrointestinal as well as metabolic disorders such as increased blood pressure, high blood sugar, excess body fat and abnormal cholesterol or triglyceride levels. Zandu has been the trusted Ayurvedic health expert for millions of consumers for over a hundred years of Ayurvedic expertise with institutionalised scientific knowledge and experience of developing products for a wide variety of healthcare needs of consumers. Launched more than 50 years ago, it spreads awareness among people and kicked off educative programmes and campaigns reaching out to Doctors & Consumers with Health Camps. It also offers free doctor consultations where a panel of experienced Ayurvedic doctors is available for consultation every day from 9am – 6.30pm.
The President of the Health Care Division at Emami Limited Mr. Gul Raj Bhatia said, “It has undertaken the outreach programme in the medical fraternity and consumers to highlight the importance and significance of having strong digestive system.”