India Yamaha Motor Pvt. Ltd. (IYM) ignited the passion of over 750 Yamaha enthusiasts in Kolkata with an exhilarating weekend event, “The Call of the Blue” (COTB), held at Eco Park, Gate No. 4, New Town. The event, a part of Yamaha’s ongoing brand campaign, drew in a crowd of enthusiastic riders, including over 600 members of the esteemed Blue Streaks community. Attendees were treated to an immersive experience showcasing Yamaha’s premium two-wheelers, featuring state-of-the-art technology and safety innovations.
The event provided a platform for participants to engage in activities such as the Gymkhana Ride and Wooden Plank Challenge, allowing them to demonstrate their skills and receive expert guidance for improvement. This interactive environment fostered a sense of camaraderie among Yamaha enthusiasts, reinforcing their shared passion for motorcycling. The event also offered attendees the opportunity to explore exclusive brand accessories and apparel at the Biker’s Café, while the Gaming Zone provided an exciting virtual MotoGP racing experience.
Highlighting Yamaha’s commitment to promoting riding culture, the company plans to organize similar events across India throughout the year. The “Call of the Blue Weekend Activity” aims to engage a wider audience and showcase Yamaha’s updated 2024 lineup, featuring exciting, stylish, and sporty two-wheelers and scooters. The lineup includes models such as the YZF-R3, MT-03, YZF-R15 V4, YZF-R15M, YZF-R15S, MT-15 V2, FZS-Fi Version 4.0, FZS-Fi Version 3.0, FZ-Fi Version 3.0, FZ-X, and scooters like AEROX, Fascino 125 FI Hybrid, Ray ZR 125 FI Hybrid, and Ray ZR Street Rally 125 FI Hybrid.
