India Yamaha Motor (IYM) has announced a significant update to its motorcycle lineup, building on its brand campaign, ‘The Call of the Blue. This update includes fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
Yamaha is enhancing its products with vibrant color schemes and graphical enhancements to boost sales and strengthen customer relationships with young customers. The sporty R15 V4 model for 2024 will feature a bold ‘Vivid Magenta Metallic’ color scheme, exclusively available at Yamaha’s upscale Blue Square outlets. The existing Racing Blue and Metallic Red shades have been cosmetically upgraded, featuring refreshing tones and sportier graphics.
The aim is to entice enthusiasts to embrace ‘The Call of the Blue’. The FZ series for 2024 features a transformational update with new colors, including ‘Racing Blue’ and Matte Black, and a sleek solid black seat color, enhancing the overall aesthetic appeal of the FZ-S FI Ver 4.0 Deluxe. Mr. Eishin Chihana, Chairman – Yamaha Motor India Group of Companies said, “The carefully curated palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”
